Use Facebook retargeting to bring back your biggest fans
Reconnect with visitors from the popular social media platform and turn them into paying customers BOOK A DEMOHow does Facebook retargeting work?
There’s no end of Facebook posts in the average feed that are worthy of a “like,” a comment or a share. That means there are many consumers who may appreciate your brand’s content but scroll past it without taking direct action.
Facebook retargeting ads a way to make strategic use of data via a pixel to find those visitors online and serve them relevant digital ads to continue their online journey with your brand.
Effective Strategies for Facebook retargeting success
How to retarget on Facebook? Getting started is as simple as putting a Metal pixel on your brand’s website and setting up a Meta Ads Manager account.
From there, you can start setting up your first FB retargeting campaign. Keep the following best practices in mind to drive maximum return on investment (ROI) for your digital marketing budget:
Identify your retargeting audience
Though you can run FB retargeting campaigns based purely on visits to your branded Facebook page, successful brands also develop custom lists based on those visiting their website or using their mobile app.
Prioritize the ‘near miss’ conversions
Some consumers will come close to placing an order but stop before the final step. Focus on those who abandoned their shopping carts, followed by those who clicked through an ad or post but didn’t purchase.
Experiment with ad types
Facebook retargeting ads can come in many forms. Test the effectiveness of “reminder ads” aimed at those who visited your site, as well as those that show social proof by indicating bestselling items.
Entice with special offers
Sometimes consumers need a special nudge to take the next step. Advertising a discount or promotion could demonstrate just how much you value their business.
Measure results and optimize your approach
Your first FB retargeting campaign should be treated as a learning opportunity. Assess which ad types performed well with a particular audience, and adjust imagery, copy and other elements accordingly.
Why choose Highstreet.io for Facebook retargeting?
Even if you already know how to retarget on Facebook, you can save time and boost your campaign effectiveness by working with expert partners like Highstreet.io.
As specialists in product feed management automation, Highstreet.io has deep experience in assisting in many areas of FB retargeting, including:
- Feed generation and configuration:
Eliminate time-consuming manual effort by letting Hightstreet help build a feed with product titles, images, availability, pricing and other critical retargeting data.
- Feed customization:
Over time you’ll want retargeting campaigns to become more sophisticated. Highstreet.io eases the process of personalizing feeds and messaging based on your criteria.
- Multi-market support:
Facebook is a global platform, which means you could retarget visitors from all over the world. Highstreet.io ensures you’re providing information in the right language and the right currencies.
- Real-time updates:
The better you track retargeting campaign performance the more you’ll want to make changes to your ads. Highstreet.io brings speed and efficiency you need for this process.
- Analytics integration:
Highstreet.io allows customers to connect directly with our platform to provide a granular look at how each product is performing across a particular channel.
Best of all, Highstreet.io works with many of the most popular retargeting services, including Criteo, Adroll and many others.
Reach out to us and let’s get your Facebook retargeting ads off to a great start.
Get In Touch
Ready to see more? Connect with us to discover what Highstreet.io can do for you.
Canada
Toronto, Ontario M4N 3N1
Italy
Via Spagnole, 2/B
37015 Sant'Ambrogio di Valpolicella (VR), italy