Seamlessly integrate your products on Facebook Shop
What is Facebook Shop?
Facebook Shop allows brands to set up their own digital storefront on Facebook and sell to customers directly. Facebook Marketplace was designed for individual Facebook users to sell and buy items from each other, though U.S. retailers can now integrate their product feeds with it, as well as Instagram.
While businesses could use both options, Facebook Shop offers some useful benefits, including:
- The ability to customize your storefront’s branding and design.
- Support for multiple currencies and forms of payments,
- The ability to integrate with proprietary eCommerce platforms that you already use to manage inventory, your product catalog, sales analytics, orders, returns and refunds.
Facebook Shop integration: How it works
Selling on Facebook begins by establishing a company page for your business on its platform. This will give you access to Meta tools such as Commerce Manager, which you’ll use to confirm you want to sell on Facebook or Instagram.
Once you’ve accepted the merchant terms and policies and configured your initial options such as currencies and payments, adding products becomes a critical step. It can also be a very involved process, since you’ll need to individually check every detail. This includes each product’s title, description, current price, current availability and the latest images.
A Facebook Shop integration alleviates much of this work by connecting an automated product feed to the appropriate category with all data formatted according to Facebook’s requirements.
Why choose Highstreet.io for Facebook Shop integration
- Optimize product listings according to Facebook best practices to maximize potential conversions.
- Synchronize orders between your brand’s eCommerce platform and Facebook Commerce Manager to maintain accurate product data.
- Quickly and easily manage changes to product listings such as updated pricing, inventory status, and more.
- Enjoy dedicated support for Facebook product feed support and maintenance
As you achieve greater revenues through selling on Facebook, you’ll likely want to do the same thing on other popular social media platforms and third-party shopping sites. Hightstreet.io makes this a turnkey operation because we already offer similar integrations for more than 50 other online marketplaces.
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