The Challenge

In its work with one well-known luxury fashion brand, however, the eCommerce firm was dealing with a limited number of products that were eligible for Google campaigns, making it more difficult to achieve its digital marketing goals. Campaign reach and visibility were also being hampered by frequent product disapprovals within Google Merchant Center.

In order to improve campaign performance, the eCommerce specialist recognized it needed to address some quality issues. This included reducing the number of incorrect category mappings and resolving inconsistencies in product data values.

Tackling these areas was part of a larger effort by the company to benchmark the product listing ads it was running to ensure their quality and visibility would encourage potential customers to click through to its client’s site versus a competitor site.

The Solution

Highstreet.io was not only able to rectify category mapping and data quality problems. It also helped the eCommerce specialist by allowing the company to completely outsource the process of integrating Salesforce Commerce Cloud with its luxury brand client’s product catalog.

The Results

A 10% Increase in Impressions and Click-Through Rates (CTR)

By ensuring the right products were fed into the proper categories, the brand’s eCommerce partner was able to hone its performance marketing campaign to deliver better visibility, reach and engagement. Highstreet.io’s platform helped drive the kind of activity that positions the firm’s client for long-term eCommerce success.

A Rise in the Number of Products Receiving at Least One Click

One of the eCommerce specialist’s key metrics is the number of items in its client’s catalog that are getting noticed by potential customers and compelling them to learn more. Thanks to Highstreet.io’s approach to feed management automation, the company saw an overall boost in this area from 3% to 10%. In some products and categories, the increase ranged from 18% to an astonishing 140%.

Greater Flexibility to Meet Required Standards

Unlike platforms and tools that introduce greater complexity to digital marketing, the fashion industry eCommerce partner praised Highstreet.io for offering a user-friendly interface that minimized the learning curve, along with robust functionality. The firm is now able to quickly identify product or feed quality issues and act upon them, enhancing its ability to comply with Google’s requirements and avoid product disapprovals.

More Time to Focus on Critical Business Areas

The eCommerce partner described Highstreet.io’s level of service as exceptional, giving its team full confidence that product feed management is always optimized and can operate in a fully outsourced manner. This frees up the eCommerce specialist to devote more energy, expertise and resources to other growing parts of its business and to continue nurturing relationships with top-tier luxury clients.

Feedback from the client

“If you’re considering Highstreet.io as a partner, I would highly recommend them. They are a key partner for any company looking to enhance their digital marketing efforts and streamline their operations. Their professionalism, reliability, and proven track record make them an invaluable ally for achieving long-term success.”