The Challenges

Cost Optimization and Service Expansion

The key challenges included:

• Omnichannel integration between the direct eCommerce platform and over 850 directly managed physical stores.
• Logistics optimization with a 360-degree view across all channels, enabling the introduction of new services such as Click & Collect and ship-from-store.
• Advanced product data management to ensure an optimized feed for each advertising platform.
• Seamless continuity of advertising campaigns across platforms such as Google Shopping, Facebook, TikTok, and Criteo.

In a highly challenging project environment involving multiple internal and external stakeholders, KIKO MILANO selected Highstreet.io as its technology partner to ensure the continuity of digital campaigns and the seamless flow of product information. The implemented solution enabled KIKO MILANO to:

• Reconfigure and optimize the Product Information Management (PIM) system for efficient product data management.
• Centralize feed management across all marketing and advertising channels, ensuring a constant and up-to-date data flow.
• Automate the resolution of technical issues such as errors in special characters and language inconsistencies.

The results

• Successfully switched from old to new websites while maintaining the continuity of digital campaigns.
• Optimized internal resources, reducing manual interventions in product feed management.
• 10% adoption of Click & Collect within the first few months, despite no prior communication about the service.
• 65% reduction in delivery times in the UK, thanks to the introduction of the Dark Store, which incurred no additional costs at the same volume levels (due to savings on courier costs).

Feedback from KIKO Milano

“Highstreet.io played a key role in helping us take a big step forward in our digital transformation project, allowing us to adopt a new commerce system with confidence so that our product data would remain consistent and accurate. This partnership has demonstrated the value of working with true experts in product feed optimization and has allowed us to focus on continuing to grow our business.”
– Diego Morgandi, eCommerce & Digital Senior Director, KIKO Milano