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Reach a global eCommerce audience via Amazon integration

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Home » Amazon Marketplace Integration
It’s among the earliest and most successful eCommerce pioneers, paving the way for online sales of books and almost every other imaginable product category. Today, though, the Amazon marketplace also represents one of the most important channels for other brands that want to capitalize on its vast audience, seamless buying experience and fulfillment services.
With the right Amazon integration, it’s never been easier to get started.

What is the Amazon marketplace?

There’s a reason the Amazon marketplace has been described as “The Everything Store.” Nearly 25 years after it first launched in 2000, the company has built upon its own success as an online retailer by creating the digital equivalent of a giant shopping centre. Statista estimates marketplace accounts for 37% of all U.S. eCommerce sales, which means brands should prioritize putting an Amazon integration in place ASAP.

Amazon marketplace sellers enjoy a number of advantages, such as:

 

  • Greater visibility in the product discovery stage: According to JungleScout, 56% of consumers begin their product search on Amazon. This is one of the most critical points on the customer journey, and it could help ensure brands aren’t overlooked in favor of competitors.
  •  Customers that support independent sellers: Amazon says 60% of its online marketplace sales come from small and medium-sized businesses (SMBs), so there’s an opportunity to compete directly alongside much larger and more established brands
  • Prime Day participation: Amazon has managed to turn its semi-annual Prime Day events into major milestones on shoppers’ calendars, almost on a par with holiday season. When it comes time to offer special promotions and discounts, this is an ideal window to drive more revenue.
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Amazon integration: How It Works

Selling on the Amazon marketplace means you’ll be showcasing your products alongside items that Amazon sells itself, as well as thousands of other brands.

The process begins by creating an Amazon seller account. Though there are options for individual sellers, retailers should opt for a professional account.

From there, you’ll begin creating product listings based on your existing inventory. Some of the tasks here include setting pricing for each item, ensuring accurate data in terms of what’s in stock and all product specifications.

Depending on the number of products you carry and the volume you want to begin selling on Amazon, there can be considerable effort involved in creating and managing an Amazon product feed from your catalog. This is where an Amazon integration saves considerable time and increases the potential of making more money from the Amazon marketplace.

Opting for an automated Amazon product feed will also ensure consistency in your product titles, images, descriptions and keywords.

Why choose Highstreet.io’s Amazon integration

Standard connectors that simplify  product listings

  • Highstreet.io streamlines selling on Amazon with a platform that offers base routes for products, inventory, images, prices, deleted products and more.

Automation for a more consistent omnichannel experience

  • Highstreet.io’s lookup and classification engine provides an accelerated process for category mapping, size mapping and lists of colors in your Amazon product feed.

A simple and intuitive order flow process

  • Hightstreet.io’s Amazon integration lets sellers refuse or accept new orders, then perform partial shipment, full shipment or full cancellation, depending on the customer’s needs.
  • The order flow also covers returns and refunds, which is a critical element of meeting Amazon’s seller requirements.

Assistance with after-sale activities 

  • Highstreet.io takes care of downloading orders from Amazon, even if they are in different statuses. This eases invoicing for sellers.
  • Highstreet.io will even download  Amazon’s VAT Calculation Service (VCS) report and save it on its own systems on sellers’ behalf.

Selling on Amazon could mark the beginning of a new era of online growth for your brand. This in turn can pave the way for selling on other online marketplaces. Highstreet.io is here to help, with integrations for more than 50 other popular marketplaces.

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