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Highstreet.io partners with Webtmize to power feed management for North American eCommerce brands
Highstreet.io partners with Webtmize to power feed management for North American eCommerce brands We’re proud to announce our exclusive partnership with Webtmize, a leading Canadian performance marketing agency, to bring scalable and automated product feed management...
Retargeting vs. Remarketing: The Step-by-step Guide to Boosting Conversions
In the finest retail stores, experienced associates know the perfect moment to approach shoppers with assistance or advice. The same is true at a gourmet restaurant, where waitstaff bring the dessert menu just as diners finish their main course. Brands that can find a...
Image Management in eCommerce: What brands need to know
When a customer sees a product on your website and thinks, “It’s gorgeous,” that’s usually a sign they’re going to make a purchase. The same goes if words like “stylish,” “beautiful” or even “luxury” come to mind. The primary way people get a sense of your product’s...
Affiliate marketing: Tips and strategies to grow
Growing brands are always hungry for new ways to reach potential customers. Beyond traditional advertising, for example, they know that their audiences often have favorite bloggers, YouTubers or other content creators they trust to inspire their next purchase. If...
The Best eCommerce Generative AI Prompts for Product Feed Optimization
Even the most successful novelists and poets occasionally suffer from what’s called writer’s block, when they can’t come up with the right words to tell their story. When you’re trying to sell products online, however, a lack of inspiration or an inability to write...
Product Listing Ads: A Complete Guide to Boosting Your eCommerce Growth
Your customers are looking for you, whether they’re familiar with your brand or not. That’s because most consumers begin their online shopping journey in a quest for a particular product or category. Investing in a Google product listing ad (Google PLA) makes that...
How to Set Up Instagram Shop and Start Selling
When people open up Instagram and begin scrolling, they’re quick to tap the “heart” button on posts that show off the latest fashions and swipe through carousels of images featuring new collections. For brands this makes the service a powerful marketing tool. For...
How Live Shopping eCommerce is Revolutionizing Retail
The time has come: you log on via a smartphone or PC and are immediately greeted by one of your favorite influencers. They’re standing in front of a table filled with earrings, necklaces and other accessories, and behind them is a rack of designer jackets that would...
Google Business Profile Guidelines (Google My Business): Optimize Your Online Presence
Long ago, consumers would have to flip through huge print directories to look for businesses that might offer the products and services they wanted. Using a search engine is not only faster and easier, but provides so much more than a name and phone number. Businesses...
Amazon FBA vs FBM: How Brands Should Decide
With Amazon’s ever-expanding global network encompassing over 175 fulfillment centers, the capabilities and advantages of its Fulfilled By Amazon (FBA) platform continue to grow. That doesn’t mean Amazon FBA is right for every brand, or in all circumstances. As you...
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