Blog
Keep up with your competitors by reading our blog focused on E-commerce and marketing insights, trends and important information.
Amazon FBA vs FBM: How Brands Should Decide
With Amazon’s ever-expanding global network encompassing over 175 fulfillment centers, the capabilities and advantages of its Fulfilled By Amazon (FBA) platform continue to grow. That doesn’t mean Amazon FBA is right for every brand, or in all circumstances. As you...
Highstreet.io and Competitoor Forge Global Partnership to Revolutionize Digital Marketing Solutions
Highstreet.io, the proprietary platform of Impresoft Group, and Competitoor, an AI-driven Price and Market Intelligence platform, are thrilled to announce a strategic partnership that will transform digital marketing strategies for brands and retailers worldwide. This...
Using Generative AI to optimize Titles and Descriptions for Superior Ecommerce Feeds
You know a great product title when you see one. It’s that perfect combination of keywords that somehow makes it irresistible to click through and add the product to your shopping cart. Creating product titles at that level can seem like a mysterious process, or a...
Social Shopping 2024: Your Ultimate Guide & Best platforms
When a consumer “likes” a post you’ve published on social media, it could be an indication they’re interested in the fashion, accessories or other products you’re promoting. A positive comment could suggest affinity with your brand’s style. The ideal response to any...
Voice Search Optimization 101 for Brands
Successful retailers are always listening to their customers. This not only includes the moments they come into a physical store and speak with an associate. It even goes beyond paying attention to the comments they make on websites and social media platforms. Today,...
Asos vs Zalando: Which one to choose and why
Expanding your eCommerce sales beyond your brand’s own web site is a big decision. Online marketplaces represent a huge opportunity to reach a much larger addressable market and grow revenues, but it’s important to choose carefully. For luxury fashion retailers, for...
Secrets of selling on a Luxury Fashion Marketplace
The definition of luxury changes when you move from the physical world to online shopping. Consumers who go looking for luxury fashion in person can appreciate a well-designed space devoted exclusively to a single brand. They might admire the tasteful décor that sets...
Google Ad campaign guide for growing eCommerce brands
The most successful ads don’t feel like marketing. They’re so relevant to your interests and aspirations you welcome the value they provide. Unlike traditional banner ads and pop-ups that consumers might scroll past on a website, Google Ad campaigns have proven...
Dropshipping Guide: How to sell online anywhere, anytime
Starting an eCommerce business used to mean dealing with a lot of overhead costs and responsibilities. Besides manufacturing products, you had to set up a warehouse to store your inventory. You’d need to buy trucks. Then you’d have to hire reliable staff to drive...
Connected TV ads: Using Google Promotions for Local Reach
Savvy shoppers are always keeping an eye out for their next purchase, whether it’s scrolling through social media or visiting their favorite online marketplaces. Growing your eCommerce requires being equally vigilant about all the most promising sales and marketing...
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Italy
Via Spagnole, 2/B
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Canada
Toronto, ON, M5H 4C7