The Highstreet.io Blog

Strategies, news, and tips to keep your eCommerce competitive.
On our blog, you'll find the latest eCommerce news and in-depth articles on feed management, marketplace integrations, digital marketing, performance, and technology. We share our experience to help you optimize your online presence and stay ahead of industry trends.

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Product feed and performance marketing: what happens when your catalog isn't optimized

You've increased the budget. You've revised your bids. You've tested new audiences. Yet campaigns keep spinning their wheels...

How to optimize your product feed for Performance Max, Google Shopping, and Meta

There’s a moment every performance marketer faces the same paradox: budget increased, bids optimized, audiences well...

Why the product feed has become the cornerstone of modern performance marketing

For years, the product feed was treated as a problem to solve once and forget. You’d export it from...

Multi-channel inventory management: what it is, how it works and why it is critical for those selling on multiple marketplaces

Selling on Amazon, Zalando, your own eCommerce store and TikTok Shop at the same time is a genuine opportunity. But without an adequate...

Local Inventory Feed: what it is, how it's structured and how to create It for Google Merchant Center

Note: if you're looking for a strategic overview of Local Inventory Ads — what they are, why to use them and how to...

Transform your product data into growth