Product Feed Marketing: feed intelligenti per Google, Meta e ogni canale

Optimized, synchronized and customizable feeds for every channel

With the evolution of Google Performance Max, Meta Advantage+ and Demand Gen, the product feed has become the primary signal on which advertising algorithms base their targeting, bidding and creative decisions. It is no longer enough for the feed to be technically correct: it must be optimized to perform.

With Highstreet.io you create and manage highly performing product feeds, updated in real time and customized according to the requirements of each channel — Google Shopping, Meta, TikTok, marketplaces, comparison engines, affiliates and the new AI channels.

Every feed is a strategic asset: it drives visibility, clicks, traffic and conversions. And with our technology, you have full control over how your products are seen by algorithms and customers.

The right feed for every channel and every goal

Google Shopping campaigns, Performance Max, Facebook Dynamic Ads, retargeting, TikTok Shop, affiliate networks — every channel has its own rules and requires specific attributes. A generic feed is not enough. Highstreet.io lets you:

Generate consistent and complete feeds from your ecommerce data

Adapt formats, attributes and structure to the specific requirements of each platform

Enrich titles, descriptions and images with AI to improve CTR and ROAS

Monitor feed quality continuously with advanced auditing systems

Manage prices in compliance with the Omnibus Directive across all channels

The channels where your product feed works with Highstreet.io

Search & Shopping:

Google Shopping, Google Performance Max, Google Demand Gen, Microsoft Shopping

Social commerce:

Meta (Facebook & Instagram), TikTok Shop, Pinterest Shopping

Retargeting & display:

Google Display, Criteo, RTB House, AdRoll

Marketplace:

Amazon, Zalando, Farfetch, ASOS and more

Affiliate & comparison engines:

Awin, Tradedoubler, Kelkoo, Idealo, Trovaprezzi

Local:

Google Business Profile, Local Inventory Ads

The Highstreet.io suite for product feed marketing

Highstreet.io offers an integrated suite of solutions to manage every dimension of product feed marketing: from data quality to channel distribution, from performance monitoring to regulatory compliance.

Performance Feed & Analytics — The feed optimized for campaigns, measured against real results

The feed cannot be optimized in a vacuum: it must be connected to performance data. Highstreet.io's Performance Feed & Analytics module integrates campaign data from GA4 with feed management, making it possible to identify which products perform, which should be excluded and where to act on attributes to improve ROAS and CTR. It is the direct link between feed quality and business results.

AI Enrichment — AI-optimized titles and descriptions

The textual attributes of the feed — titles, descriptions, keywords — are the most directly controllable signal for influencing relevance in Shopping and PMax campaigns. AI Enrichment generates and optimizes these attributes automatically, adapting them to the SEO and relevance requirements of each channel. The result is a feed that speaks the language of algorithms, without requiring manual optimization product by product.

Image Manager & Image Hosting — Images optimized for every channel and format

Google Shopping, Meta and TikTok have different image requirements: dimensions, backgrounds, aspect ratios, number of shots. A non-compliant image is a missed opportunity — or worse, a rejected approval. Image Manager automates the adaptation and hosting of images for each channel, ensuring compliance and visual quality without manual resizing or conversion processes.

Retargeting Feed — Personalized campaigns for users who have already viewed your products

Dynamic retargeting is among the highest-ROAS activities in ecommerce, but it only works if the feed is updated, segmented and correctly structured for each retargeting platform. Highstreet.io's Retargeting Feed module ensures that remarketing campaigns on Meta, Google and other networks always receive the correct data: viewed products, current availability, updated prices — with no lag and no errors.

Affiliate Marketing Feed — Feeds for Amazon and affiliate networks

Affiliate networks and price comparison engines are high purchase-intent channels, often overlooked in the performance marketing mix. The Affiliate Marketing Feed module generates and maintains feeds compliant with the requirements of Amazon, Tradedoubler, Awin, Kelkoo and other networks, extending catalog visibility across channels that convert at a cost per acquisition often lower than paid search.

Auditing & Monitoring — Zero errors, continuous synchronization, total visibility

A feed with errors is a feed that does not perform: products disapproved on Merchant Center, listings rejected on marketplaces, outdated prices generating wasted clicks. The Auditing & Monitoring module continuously checks the quality and synchronization of the feed across all active channels, flagging anomalies before they become performance issues. It is the safety net that keeps the feed healthy over time.

Business Listing — Local data synchronized on Google and directories

For brands with physical stores, local visibility is a component of performance marketing that is often not integrated into the feed strategy. Business Listing automatically synchronizes store data — hours, address, product availability — on Google Business Profile and the main directories, also powering Local Inventory Ads campaigns with always up-to-date data.

Omnibus Price Management — Prices compliant with EU regulations, managed automatically

The Omnibus Directive requires transparency on discounted prices: the crossed-out price must reflect the lowest price applied in the previous 30 days. Managing this requirement manually across thousands of SKUs and multiple channels is operationally impossible. Omnibus Price Management automates the management and communication of prices in a compliant way, eliminating the risk of penalties and ensuring the accuracy of price data in feeds.

Social Commerce — Catalog connected to TikTok Shop, Instagram and Facebook

Social commerce is the fastest-growing channel in European ecommerce. TikTok Shop, Instagram Shopping and Facebook Shops require structured, updated feeds compliant with the specific requirements of each social platform. Highstreet.io's Social Commerce module manages this distribution, maintaining synchronization between the main catalog and every active social channel — with the same feed management logic applied to other channels.

Your marketing starts here

Highstreet.io is the partner you were looking for: a solid, flexible, and powerful platform that adapts to your business, with tailored support and a performance-oriented vision.

Frequently asked questions about product feed marketing

What is product feed marketing and how does it differ from product feed management?

Product feed management deals with the technical management of the feed: creating the file, respecting formats, distributing the catalog across channels. Product feed marketing goes further: it treats the feed as a strategic performance lever, optimizing every attribute to maximize visibility, relevance and ROAS across every channel. It is not enough for the feed to be "correct" — it must be built to perform.

How does the product feed affect Performance Max?

Performance Max is a campaign entirely managed by Google's AI: it does not receive audience segments or keywords as direct input. The product feed is the primary signal on which the algorithm bases its targeting and creative decisions. A feed with optimized titles, complete attributes and quality images allows PMax to identify the most relevant audience segments and show the right product at the right time. A poorly structured feed limits the algorithm's capabilities regardless of the budget invested.

Is the product feed relevant for Meta campaigns too?

Yes. Meta Advantage+ Shopping Campaigns and Dynamic Product Ads use the feed as the basis for creative personalization and automated targeting. The quality of the textual and visual attributes of the feed directly affects ad relevance and delivery costs. Meta also uses the feed to build the product catalogs that power dynamic retargeting campaigns.

Will product feeds be relevant for visibility in LLMs?

Yes, and this is one of the most significant evolutions currently underway. ChatGPT, Gemini and Perplexity are integrating product results into their interfaces. The source of those products is the structured feed — Google Merchant Center first and foremost, but also dedicated feeds for individual LLMs that are emerging. Those who maintain an optimized and structured feed will also rank better across these new commercial touchpoints.

How many channels does Highstreet.io support for feed distribution?

Highstreet.io supports all major advertising, social commerce, marketplace and affiliate channels — from Google and Meta to the main European networks. For the complete and up-to-date list of supported channels, you can visit the Integrations section or contact the team to verify a specific channel.

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Product Feed Marketing: the product feed is the new lever of performance marketing

Optimized, synchronized and customizable feeds for every channel

The right feed for every channel and every goal

The channels where your product feed works with Highstreet.io

The Highstreet.io suite for product feed marketing

Your marketing starts here

Frequently asked questions about product feed marketing

What is product feed marketing and how does it differ from product feed management?

How does the product feed affect Performance Max?

Is the product feed relevant for Meta campaigns too?

Will product feeds be relevant for visibility in LLMs?

How many channels does Highstreet.io support for feed distribution?

Explore product feed marketing with Highstreet.io

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