Marketing per eCommerce - Blog

Google Shopping: Product pages cannot be crawled because of robots.txt restriction

Stai cercando di risolvere un’altra disapprovazione di prodotto nel Google Merchant Center (GMC)? Se ti viene segnalato “Le pagine del...

Important MPN & GTIN Google Shopping Rule Changes

Nella gestione delle campagne di Google Shopping, la mancanza di GTIN e MPN nel feed dei prodotti significava un numero...

How Emotional Advertising can deliver better Marketing Results

Una buona pubblicità fornirà informazioni utili. Una pubblicità migliore potrebbe farti riflettere. Le migliori pubblicità, tuttavia, sono così creative da...

How to Create a Google Local Inventory Feed

Se stai riscontrando difficoltà nel convertire le ricerche online dei tuoi clienti negli acquisti in negozio, scopri come configurare correttamente...

Google Business Profile Guidelines (Google My Business): Optimize Your Online Presence

Anni fa, per trovare un’azienda che offrisse i prodotti o servizi che cercavi, dovevi sfogliare pagine di enormi directory cartacee....

Fix Google Price Mismatch for Effective Google Shopping Ads

Immagina la tua delusione dopo aver cliccato su un annuncio di Google Shopping per un prodotto che eri entusiasta di...

How Brands Can Win During Non-Traditional eCommerce Peak Periods

Successful retailers know that even when Black Friday and Cyber Monday seem far away, it is essential to keep them in mind...

Retargeting vs Remarketing: the complete guide to increasing conversions

In the best retail stores, the most experienced sales assistants know exactly when to offer assistance or advice. In gourmet restaurants,...

Product Listing Ads: A Complete Guide to Boosting Your eCommerce Growth

Your customers are already looking for your products, even if they don't know your brand yet. Most...

Affiliate Marketing: Tips and Strategies to Grow

Growing brands are constantly looking for innovative ways to reach potential customers. Beyond traditional advertising, audiences often

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Marketing

Strategies, tools, and tips for integrated marketing—online and offline. From Google Shopping and Performance Max campaigns to Local Ads and drive-to-store strategies, including affiliate programs: everything you need to reach customers wherever they are.

Google Shopping: Product pages cannot be crawled because of robots.txt restriction

Important MPN & GTIN Google Shopping Rule Changes

How Emotional Advertising can deliver better Marketing Results

How to Create a Google Local Inventory Feed

Google Business Profile Guidelines (Google My Business): Optimize Your Online Presence

Fix Google Price Mismatch for Effective Google Shopping Ads

How Brands Can Win During Non-Traditional eCommerce Peak Periods

Retargeting vs Remarketing: the complete guide to increasing conversions

Product Listing Ads: A Complete Guide to Boosting Your eCommerce Growth

Affiliate Marketing: Tips and Strategies to Grow

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