Using AI-Based Data Enrichment to Boost Digital Marketing Results

What is AI-based data enrichment?

Your product catalog may be full, but it’s not telling the full story about what you have to offer customers. AI-based data enrichment is a way to optimize product titles and descriptions so you can create a better first impression with customers when they see your digital ads in search results and beyond.

How enriching data with AI helps boost revenue growth

AI-based data enrichment lets you enter prompts into generative AI tools so that your products are described in the way everyday consumers talk and use search engines. Instead of taking hours to go through this process manually, enriching data with AI allows you to optimize your product catalog quickly and at scale.

Why Highstreet.io is the ideal partner for AI-based data enrichment

Not sure how to enrich product data with AI? While there are many existing generative AI tools to create product content, you’ll drive better results by using services that are tailor-made for product feed management solutions such as those that Highstreet.io provides.

Highstreet.io is there to support you in critical areas such as:

Content optimization

Get greater value from your keyword research by using them as the basis for developing AI-based product titles and AI-based product descriptions.

Creating multiple variations of product titles/description

The most successful eCommerce brands are always testing and learning. Enriching product data with AI allows you to see what working and what’s not to continuously improve.

Automated classification

As product catalogs grow in depth, it can be unwieldy to organize it all. AI-based data enrichment lets you categorize items based on titles, descriptions and images.