In the age of convenience, it’s no wonder why online marketplaces are continuing to grow as the preferred shopping option for customers. In fact, in 2020 alone, the world’s top online marketplaces garnered an astonishing $2.67 trillion in sales.

As a retailer or distributor, if you’re not considering expanding sales into US marketplaces in 2021, then you might be missing out on a significant opportunity to improve sales. While the big names in eCommerce, like Amazon and eBay, have proven to be great vehicles for reaching your customers, there’s a whole world of untapped potential to be found through other top US marketplaces.

In this article, we’ll look at how you can integrate with the different marketplaces in order to expand your sales.

The US Online Marketplace Landscape

As online marketplaces in the US continue to grow, so too does the vast competition. The oversaturation of retailers existing within a marketplace can present seemingly insurmountable barriers.

That’s exactly why many US retailers and distributors have started taking matters into their own hands by building their own marketplaces. As a result, these retailers and distributors have been able to diminish or offload shipping costs, streamline the product assortment process and strengthen supplier relationships. Arguably, the biggest benefit of this strategy is that, with multiple product options now being consolidated, customers have a single eCommerce destination and therefore are faced with a much simpler, unified shopping experience.

Let’s take a closer look at some more in-depth information and how a Marketplace Integration Provider can help you integrate with these US marketplaces.

Target Plus

Target Plus™ operates as an invite-only marketplace, making it an exclusive space for carefully vetted brands and retailers. By being a part of it, you will have access to an audience of online shoppers without having to worry about the burdensome competition that a brand would experience with other marketplaces like Amazon.

Because Target Plus™ is an invite-only platform, retailers will have the added benefit of SKU exclusivity, allowing for a more strategic product assortment for the most value.

Integrating with Target Plus™

In order to integrate with the Target Plus™ platform, you must use FTP or API to upload your products. A third-party integrator can manage product and inventory updates, as well as Target Plus™ product orders, helping to seamlessly and effortlessly connect you with its default marketplace side integrator.

Reduced backorders and oversold items:
Some third-party integrators have marketplace inventory rules that can help reduce backorders and overselling issues.

Improved reach with a credible brand:
Additional capabilities also improve a customer’s ability to find your products, increasing overall exposure and reach, while reaping the benefit of being backed by a credible and established American brand name and identity.


Belk is an established, popular chain of department stores throughout the US that offers apparel, cosmetics and home goods, and garners over $4 billion in annual revenue. With these figures, it’s easy to understand how beneficial it can be to integrate with this marketplace.

Integrating with Belk

Product listings: 

When integrating with Belk, you are required to submit your products in the form of an Excel file. Alternatively, you can use a third-party integrator to list your products, in the format of your preference. Their platform will generate the required Excel file and submit it on your behalf, saving you plenty of time in the process.

Order shipment requirements:

Belk is known to have strict order shipment requirements; If a shipment is not made on time, you will be penalized. When you submit order shipment data to a third-party integration platform, and if you have multiple marketplace integrations, the shipment data can easily be scaled – providing a uniform and consistent shipment language across multiple marketplaces at once.

Order side synchronization:
Thanks to its versatile transformations, some integration solutions can make order side synchronization highly effective and simple, being able to use multiple file formats, including XML through shared folders. With this feature, you don’t need to worry about exporting certain file types or working with unfamiliar formats, as the platform handles it all ensuring consistency throughout all communications.

Frequent product updates:
Product data updates will take place as frequently as once a day, while inventory can be updated hourly, meaning you can rest assured knowing that your product listings are always up-to-date.

Macy’s & Bloomingdales

It goes without saying that Macy’s and Bloomingdales both have unmistakable brand recognition. Macy’s is a luxury department store that focuses on fashion apparel. They recognize the creativity in retailing and use their creativity to strengthen vendor relationships. As a seller, partnering with Macy’s and Bloomingdales can mean diversifying your customer base to include a loyal, prestigious clientele.

Retailers who offer luxury merchandise at competitive prices can greatly benefit from integrating with Macy’s and Bloomingdales, and how using a leading integration solution can help with the process. Here’s how:

Integrating with Macy’s and Bloomingdales

Side integration:
Macy’s and Bloomingdales use the same marketplace side integration solution as Belk, which seamlessly integrates with multiple order management systems. With this, certain integration platforms are able to facilitate the entire data feed submission process, inventory update process and every other aspect of the integration process on the back end, using any file format, including XML. For you, this means more time saved on an otherwise manual process, and the reassurance that product data is accurate.

Frequent updates:
Using standard data feeds, product data and inventory updates are completely handled on the back-end and done frequently, without the need to involve you, the seller. Now, product listings are always up-to-date and you can be sure that your customers are being faced with the correct information during their shopping experience.

How Highstreet.io can help you sell more through integration with  Marketplaces

As a single, unified platform, Highstreet.io allows you to centralize your marketplace integrations, eliminating the need to create multiple, separate workflows for each marketplace. By only requiring a single workflow that is scaled up to various marketplaces, and by handling every aspect of the integration process, you no longer need to dedicate an abundance of time and effort in order to ensure that your product catalogs are being uploaded properly.

But it doesn’t end there. Here are some great features and benefits of using Highstreet.io for all seller side marketplace integrations:

  • Dropshipping Data Integration Platform
    Easily synchronize your marketplace orders from different marketplaces with our dropshipping data integration. Through Highstreet.io’s platform, your marketplace orders are connected with all of your marketplace’s backend orders systems.
  • Simplify order management
    Streamline your order details and real-time analytics of order statuses with our robust order management platform. There’s the option to view all of your marketplace orders in a centralized dashboard or a more detailed view of specific orders from each marketplace.
  • Reduce listing errors
    Verify the status of a product’s synchronization with a given marketplace through our detailed product views. With this full insight, you can catch listing issues before they impact your sales.
  • Speed-up product listing process
    Simplify how products are listed on multiple marketplaces, markets and brands. Our dedicated onboarding team uses unique integration techniques with APIs or feeds to accelerate the product listing process.
  • Reduce overselling and backorders
    Backorder and overselling issues are addressed through the platform’s inventory redistribution.
  • Easily handle Promo events and sale pricing
    All promotion and sale pricing are easily set up, managed and tailored to meet your requirements with our flexible dashboard.

Integrating with the right US marketplaces can help you expand product reach and improve overall sales by introducing your products to exclusive customer bases. If you are looking to integrate with other marketplaces, reach out to us and talk to our team.

Contact our Marketplace Integration Experts