by Highstreet.io | Jul 8, 2025 | Trends & Insights
Successful retailers have learned to keep Black Friday and Cyber Monday top of mind, even when they are more than six months away. The same goes for traditional holidays like Christmas and Mother’s Day. These are moments when traffic to product pages surge and “add to...
by Highstreet.io | Mar 20, 2025 | Google
Your customers are looking for you, whether they’re familiar with your brand or not. That’s because most consumers begin their online shopping journey in a quest for a particular product or category. Investing in a Google product listing ad (Google PLA) makes that...
by Highstreet.io | Mar 25, 2024 | Google
The most successful ads don’t feel like marketing. They’re so relevant to your interests and aspirations you welcome the value they provide. Unlike traditional banner ads and pop-ups that consumers might scroll past on a website, Google Ad campaigns have proven...
by Highstreet.io | Dec 20, 2023 | Google
Savvy shoppers are always keeping an eye out for their next purchase, whether it’s scrolling through social media or visiting their favorite online marketplaces. Growing your eCommerce requires being equally vigilant about all the most promising sales and marketing...
by Highstreet.io | Nov 8, 2022 | Google
In the ultra-competitive world of Google Shopping advertising, certain elements of your product data, like your Google Product Category taxonomy, can double or triple your return on ad spend. With Google Shopping ads driving 76.4% of all eCommerce ad spend, Google’s...
