by Highstreet.io | Mar 25, 2024 | Google
The most successful ads don’t feel like marketing. They’re so relevant to your interests and aspirations you welcome the value they provide. Unlike traditional banner ads and pop-ups that consumers might scroll past on a website, Google Ad campaigns have proven...
by Highstreet.io | Feb 28, 2024 | Marketing Channels
Starting an eCommerce business used to mean dealing with a lot of overhead costs and responsibilities. Besides manufacturing products, you had to set up a warehouse to store your inventory. You’d need to buy trucks. Then you’d have to hire reliable staff to drive...
by Highstreet.io | Dec 6, 2023 | Trends & Insights
There’s a reason consumers pay attention when they see a social media post with the hashtag “trending.” No one wants to miss a popular video on TikTok. Everyone wants to see what others are saying about a hot topic in the news. If they’re in a shopping mood,...
by Highstreet.io | Nov 6, 2023 | Integrations
Every retailer renovates their stores occasionally, and they often go well beyond adding a fresh coat of paint. The layout of the aisles may get reconfigured for easier browsing. New displays and signage clarify where shoppers can find their favorite product...
by Highstreet.io | Aug 31, 2023 | Trends & Insights
We all know what to do when we see the long, thin box on the front of Google’s home page: enter a brand name or a product category to help its search engine take us on the next step of a shopping journey. As omnichannel marketing and selling become more sophisticated,...
