by Highstreet.io | Mar 20, 2025 | Google
Your customers are looking for you, whether they’re familiar with your brand or not. That’s because most consumers begin their online shopping journey in a quest for a particular product or category. Investing in a Google product listing ad (Google PLA) makes that...
by Helen Guardalben | Jun 25, 2024 | Google, Trends & Insights
Successful retailers are always listening to their customers. This not only includes the moments they come into a physical store and speak with an associate. It even goes beyond paying attention to the comments they make on websites and social media platforms. Today,...
by Highstreet.io | May 27, 2024 | Marketplaces
Expanding your eCommerce sales beyond your brand’s own web site is a big decision. Online marketplaces represent a huge opportunity to reach a much larger addressable market and grow revenues, but it’s important to choose carefully. For luxury fashion retailers, for...
by Highstreet.io | May 6, 2024 | Marketplaces
The definition of luxury changes when you move from the physical world to online shopping. Consumers who go looking for luxury fashion in person can appreciate a well-designed space devoted exclusively to a single brand. They might admire the tasteful décor that sets...
by Highstreet.io | Mar 25, 2024 | Google
The most successful ads don’t feel like marketing. They’re so relevant to your interests and aspirations you welcome the value they provide. Unlike traditional banner ads and pop-ups that consumers might scroll past on a website, Google Ad campaigns have proven...
