In the age of convenience, e-commerce marketplaces are continuing to grow as the preferred shopping option for customers. In fact, in 2020 alone, the world’s top online marketplaces garnered an astonishing $2.67 trillion in sales.

Expanding sales into online marketplaces can help you reach a broader audience, increase product visibility, and significantly improve your sales.
While the big names in eCommerce, like Amazon and eBay, have proven to be great vehicles for reaching your customers, there’s a whole world of untapped potential to be found through other top US marketplaces.

Let’s take a closer look at how you can integrate with different marketplaces to expand your eCommerce sales in the US.

Us Online Marketplaces

In the US, online marketplaces continue to grow, and so does the vast competition. The oversaturation of retailers existing within a marketplace can present seemingly insurmountable barriers.

That’s exactly why many US retailers and distributors have started taking matters into their own hands by building their marketplaces.
As a result, they have been able to diminish and offload shipping costs, streamline the product assortment process and strengthen supplier relationships.

Arguably, the biggest benefit of this strategy is that, with multiple product options now being consolidated, customers have a single eCommerce destination, and therefore are faced with a much simpler, unified shopping experience.

Let’s take a closer look at some of the Top Online Marketplace in US where you can start selling your products on, and how a Marketplace Integrator can help you smooth the integration process.

Target Plus™

Target Plus™ operates as an invite-only marketplace, making it an exclusive space for carefully vetted brands and retailers. By being part of it, you have access to a wide audience of online shoppers without having to worry about the burdensome competition that a brand would experience with other marketplaces like Amazon.

This is an invite-only platform, which means you have the added benefit of SKU exclusivity, allowing a more strategic product assortment for the most value.

Integration with Target Plus™ platform:

  • Use FTP or API to upload your products.
    A third-party integrator can manage product and inventory updates, as well as Target Plus™ product orders, to seamlessly and effortlessly connect you with its default marketplace side integrator.

What you’ll get?

  • Reduced backorders and oversold items
    Some third-party integrators have marketplace inventory rules that can help reduce backorders and overselling issues.
  • Improved reach with a credible brand
    Additional capabilities improve customers’ ability to find your products, and increase overall exposure and reach while reaping the benefit of being backed by a credible and established American brand name and identity.


Belk is an established, popular chain of department stores throughout the US that offers apparel, cosmetics, and home goods, and garners over $4 billion in annual revenue. With these figures, it’s easy to understand how beneficial it can be to integrate with this marketplace.

Integration with Belk:

  • Product listings
    When integrating with Belk, you are required to submit your products in the form of an Excel file. Alternatively, you can use a third-party integrator to list your products, in the format of your preference. Their platform will generate the required Excel file and submit it on your behalf, saving you plenty of time in the process.
  • Order shipment requirements
    Belk is known to have strict order shipment requirements; If a shipment is not made on time, you will be penalized. When you submit order shipment data to a third-party integration platform, and if you have multiple marketplace integrations, the shipment data can easily be scaled – providing a uniform and consistent shipment language across multiple marketplaces at once.
  • Order side synchronization
    Thanks to its versatile transformations, some integration solutions can make order side synchronization highly effective and simple, being able to use multiple file formats, including XML through shared folders. With this feature, you don’t need to worry about exporting certain file types or working with unfamiliar formats, as the platform handles it all ensuring consistency throughout all communications.the focus
  • Frequent product updates
    Product data updates will take place as frequently as once a day, while inventory can be updated hourly, meaning you can rest assured knowing that your product listings are always up-to-date.

Macy’s & Bloomingdales

Macy’s and Bloomingdales both have strong brand recognition and both focuses on fashion apparel. This luxury department store recognizes the creativity in retailing and uses its creativity to strengthen vendor relationships. Partnering with Macy’s and Bloomingdales means diversifying your customer base to include a loyal, prestigious clientele.

Retailers who offer luxury merchandise at competitive prices can greatly benefit from the integration with Macy’s and Bloomingdales.
A leading integration solution can help with the whole process. Here’s how:

  • Side integration
    Macy’s and Bloomingdales use the same marketplace side integration solution as Belk, which seamlessly integrates with multiple order management systems. Integration platforms can facilitate the entire data feed submission process, inventory update process, and every other aspect of the integration process on the back end by using any file format, including XML. This means more time saved on an otherwise manual process and the reassurance of having accurate product data
  • Frequent updates
    Using standard data feeds, product data and inventory updates are done frequently and completely handled on the back-end, without the need to get you involved. Product listings are always up-to-date so that your customers are faced with the correct information during their shopping experience.

Sell More Products with Marketplace Integration

A Marketplace Integration Service can help you ensure your product catalogs are being uploaded properly while saving time and effort.
As a single unified platform,  Highstreet.io allows you to centralize your marketplace integrations, eliminating the need to create multiple, separate workflows for each marketplace.

The platform only requires a single workflow that is scaled up to various marketplaces and handles every aspect of the integration process.

Benefits of Marketplace Integration with Highstreet.io

  • Smooth Drop shipping Data Integration
    Easily synchronize your marketplace orders from different marketplaces through dropshipping data integration. With Highstreet.io,  your marketplace orders are connected with all of your marketplace’s backend order systems.
  • Simplify order management
    Streamline your order details and real-time analytics of order statuses with our robust order management platform. You can view all of your marketplace orders in a centralized dashboard as well as a more detailed view of specific orders from each marketplace.
  • Reduce listing errors
    Get full insight to catch listing issues before they impact your sales.

Through detailed product views, Highstreet.io platform helps you verify a product’s synchronization status with a given marketplace.
It also allows you to :

  • Speed up product listing process
    Simplify how products are listed on multiple marketplaces, markets, and brands. To accelerate the product listing process, our dedicated onboarding team uses unique integration techniques with APIs or feeds.
  • Reduce overselling and backorders
    Backorder and overselling issues are addressed through the platform’s inventory redistribution.
  • Easily handle Promo events and sale pricing
    All promotion and sale pricing are easily set up, managed, and tailored to meet your requirements thanks to the dashboard flexibility.

Whether your want to expand product reach or improve overall sales by introducing your products to exclusive customer bases, integrating with the right US marketplace can help you better achieve your goal.

Contact our Marketplace Integration Experts for more information.