The Highstreet.io Blog

Strategies, news, and tips to keep your eCommerce competitive.
On our blog, you'll find the latest eCommerce news and in-depth articles on feed management, marketplace integrations, digital marketing, performance, and technology. We share our experience to help you optimize your online presence and stay ahead of industry trends.

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How to make your product catalog discoverable by AI assistants (ChatGPT, Gemini)

Gli assistenti AI stanno diventando un luogo in cui le persone comprano. Un cliente chiede a ChatGPT o a Google...

PayPal Agentic Commerce: what it is, how it works, and what merchants need to know

Gli assistenti AI stanno diventando un luogo in cui le persone comprano — e l’infrastruttura che lo rende possibile si...

What is agentic commerce? How AI assistants are changing online shopping

Per trent’anni comprare online ha seguito la stessa forma: apri un sito, cerchi o navighi, confronti, aggiungi al carrello, paghi....

Product feed and performance marketing: what happens when your catalog isn't optimized

You've increased the budget. You've revised your bids. You've tested new audiences. Yet campaigns keep spinning their wheels...

How to optimize your product feed for Performance Max, Google Shopping, and Meta

There’s a moment every performance marketer faces the same paradox: budget increased, bids optimized, audiences well...

Why the product feed has become the cornerstone of modern performance marketing

For years, the product feed was treated as a problem to solve once and forget. You’d export it from...

Transform your product data into growth