{"id":9300,"date":"2025-09-23T15:38:26","date_gmt":"2025-09-23T13:38:26","guid":{"rendered":"https:\/\/highstreet.io\/?p=9300"},"modified":"2025-09-23T15:38:26","modified_gmt":"2025-09-23T13:38:26","slug":"how-to-create-a-google-local-inventory-products-feed","status":"publish","type":"post","link":"https:\/\/highstreet.io\/en\/come-creare-feed-inventario-locale\/","title":{"rendered":"How to Create a Google Local Inventory Feed"},"content":{"rendered":"<p>Having challenges converting your customer\u2019s online searches to in-store purchases? Find out how to set up a Google Local Inventory Products Feed properly. By following these steps you\u2019ll be able to start advertising your local store\u2019s products online in no time.<\/p>\n<p>In this post you will learn about:<\/p>\n<ul>\n<li>The Google LIA Experience<\/li>\n<li>Countries Eligible to Run Local Inventory Ads<\/li>\n<li>How to Create a Local Products Feed<\/li>\n<li>How to Develop a Local Inventory Feed<\/li>\n<li>Where to Register and Submit Local Feeds<\/li>\n<\/ul>\n<p>Why use\u00a0<a href=\"https:\/\/support.google.com\/merchants\/answer\/3057972?hl=en\" target=\"_blank\" rel=\"noopener\">Google Local Inventory Ads<\/a>\u00a0to drive online traffic to your local store?<a href=\"https:\/\/www.merkle.com\/\" target=\"_blank\" rel=\"noopener\">\u00a0Merkle\u2019s digital marketing report  from the first quarter of 2018 states<\/a>:<\/p>\n<p>Google Local Inventory Ads (LIA) click share also continues to rise for those participating in the program. On desktop, LIA generated 7 percent of clicks, up from just 1 percent a year ago. Mobile LIA clicks accounted for 15 percent of clicks, up slightly from 14 percent the previous year.<\/p>\n<p>As more countries become eligible to use Google Local Inventory Ads people searching for products online can more easily find in-stock items near them without wasting time going to the store just to find out the item is out of stock.<\/p>\n<h2>The Google Local Inventory Ad (LIA) experience<\/h2>\n<h3><strong>Search &gt; Find &gt; Purchase&gt; Pick-up<\/strong><\/h3>\n<p>The following examples from the\u00a0<a href=\"https:\/\/blog.google\/products\/ads\/unwrapping-new-innovations-for-holidays\/\" target=\"_blank\" rel=\"noopener\">AdWords Google Blog\u00a0<\/a>demonstrate 2 different mobile user experiences for shoppers to find the products they\u2019re looking for at a store nearby.<\/p>\n<ol>\n<li><strong>Google Assistant Voice Search \u2013 check for availability in your location<\/strong><\/li>\n<li><strong>Google Local Ad for Display \u2013 check for availability in your location<\/strong><\/li>\n<\/ol>\n<h2>Is Your Country Eligible to use Google Local Inventory Ads (LIAs)?<\/h2>\n<p>Before deciding if Google LIAs are a good advertising option, check if the country you want to advertise in is eligible for Google Local Inventory Ads.<\/p>\n<p>If you are a retailer and you see your country in the list below then you can start building your local feed using the steps in this post.<\/p>\n<ul>\n<li>Australia<\/li>\n<li>Austria<\/li>\n<li>Brazil<\/li>\n<li>Canada<\/li>\n<li>Denmark<\/li>\n<li>France<\/li>\n<li>Germany<\/li>\n<li>Japan<\/li>\n<li>Netherlands<\/li>\n<li>Norway<\/li>\n<li>Sweden<\/li>\n<li>Switzerland<\/li>\n<li>UK<\/li>\n<\/ul>\n<h2>How to Create a Local Product Feed<\/h2>\n<p>Google describes what a\u00a0<a href=\"https:\/\/support.google.com\/merchants\/answer\/7022397?hl=it&amp;ref_topic=7023401&amp;sjid=10044313935250419475-NA\" target=\"_blank\" rel=\"noopener\">Local Product Feed<\/a>\u00a0is in the following manner:<\/p>\n<p>A local product feed is a list of all of the products that you sell in your local stores with attributes that describe the products. Some attributes are required for all items, some are required for certain types of items, and others are recommended.<\/p>\n<p>Note: Not providing a required attribute may prevent that particular item from showing up in results, and not providing recommended attributes may impact the ad\u2019s performance.<\/p>\n<h3>Feed Format<\/h3>\n<p>Highstreet.io follows Google\u2019s best practice by using one of the following file formats to synchronize your local products:<\/p>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/merchants\/answer\/160567\" target=\"_blank\" rel=\"noopener\">a delimited text file<\/a>\u00a0(Google recommends this technique)<\/li>\n<li>XML file<\/li>\n<li><a href=\"https:\/\/developers.google.com\/shopping-content\/reference\/rest\/v2.1\/products\" target=\"_blank\" rel=\"noopener\">API<\/a><\/li>\n<\/ul>\n<h3>How the Feed Works<\/h3>\n<p>Google uses your local product feed as the authoritative source of your in-store product information. Shoppers will see the details of your products in your ad after they\u2019ve done a Google product search. The ad that is served pulls product information from your feed for the store\/s in the closest proximity to where the online search was made. When they click on the ad the user will land on a Google-hosted page for your local store.<\/p>\n<h3>Local Product Feed Attributes<\/h3>\n<p>The following\u00a0<a href=\"https:\/\/support.google.com\/merchants\/answer\/7022397?hl=it&amp;ref_topic=7023401&amp;sjid=10044313935250419475-NA\" target=\"_blank\" rel=\"noopener\">feed attributes<\/a>\u00a0display in-store product information in your ads. These attributes should be included in the corresponding fields within your feed.<\/p>\n<p>NOTE: If you\u2019re missing one or more of the following product data items you should source the data to create a complete product feed.<\/p>\n<p><b>General Products: Google Local Inventory Ads Feed Attributes<\/b><\/p>\n<ul>\n<li>item_id \u2013 if already using an online products feed we recommend matching this itemId to the value you use for the Id<\/li>\n<li>attribute<\/li>\n<li>title<\/li>\n<li>description<\/li>\n<li>image_link<\/li>\n<li>condition \u2013 use \u201cnew, used or refurbished\u201d as values<\/li>\n<li>gtin<\/li>\n<li>brand<\/li>\n<li>google_product_category \u2013 Use an MPN number and if the GTIN isn\u2019t available MPN + brand is required<\/li>\n<\/ul>\n<h2>How to Develop a Local Product Inventory Feed<\/h2>\n<p>Similar to creating a Local Product Feed, a Product Inventory Feed includes additional attributes that are specific to the stock information of the local store.<\/p>\n<h3>Feed Format<\/h3>\n<p>The difference between a Local Product Feed and a Product Inventory Feed is that you cannot use an XML feed for your Inventory Feed.<br \/>\n<b>There are only 2 options:<\/b><b><br \/>\n<\/b><b>\u2013 un\u00a0<\/b><a href=\"https:\/\/support.google.com\/merchants\/answer\/160567\" target=\"_blank\" rel=\"noopener\"><b>a delimited text file<\/b><b><br \/>\n<\/b><\/a><b>\u2013 un\u2019<\/b><a href=\"https:\/\/developers.google.com\/shopping-content\/reference\/rest\/v2.1\/products\" target=\"_blank\" rel=\"noopener\"><b>API<\/b><\/a><\/p>\n<h3>Local Product Feed Inventory &amp; Ad Attributes<\/h3>\n<p>Highstreet.io has found if you synchronize your product feed with Google frequently, the customer will see the most current inventory, prices, and appropriate information from the last update.<\/p>\n<p>Google recommends the following attributes be included in your<a href=\"https:\/\/support.google.com\/merchants\/answer\/7023001?hl=it&amp;ref_topic=7023401&amp;sjid=4294717055589236709-NC\" target=\"_blank\" rel=\"noopener\">\u00a0Local Inventory Feed\u00a0<\/a>and we pulled the Google sample feed below to show the difference between required and optional fields you can include.<\/p>\n<p><b>Recommended Attributes<\/b><\/p>\n<ul>\n<li>Itemid<\/li>\n<li>Store code<\/li>\n<li>Quantity<\/li>\n<li>Price<\/li>\n<\/ul>\n<h3>Incremental Feeds<\/h3>\n<p>Highstreet.io uses incremental feeds for many of our clients to advertise their products online. We highly recommend you use this process for synchronizing your local store inventory including price and quantity as this information changes quickly.<\/p>\n<p><b>Local Product Inventory Feed Options<\/b><b><br \/>\n<\/b><\/p>\n<ol>\n<li>Local product inventory \u2013 All product data is submitted daily at a scheduled time.<\/li>\n<li>Local product inventory update \u2013 Product data is submitted at various times throughout the day. Only product data that has changed will be updated in the feed.<\/li>\n<\/ol>\n<h2>Feed Registration and Feed Upload<\/h2>\n<p>If you are submitting a feed for the first time to Google Merchant Center follow\u00a0<a href=\"https:\/\/support.google.com\/merchants\/answer\/7023001?hl=it&amp;ref_topic=7023401&amp;sjid=10044313935250419475-NA\" target=\"_blank\" rel=\"noopener\">these steps from Google<\/a>\u00a0to register your feed or submit your local product inventory through an API. Once you\u2019ve registered your feed, go to Google Merchant Center to upload it.  To find all the\u00a0<a href=\"https:\/\/support.google.com\/merchants\/answer\/1219255\" target=\"_blank\" rel=\"noopener\">steps required to schedule your feed upload\u00a0<\/a>go to Google Merchant Center.<\/p>\n<p><a href=\"https:\/\/highstreet.io\/en\/contact-us\/\">Contact Us for more information\u00a0<\/a>on how to develop a Google Local Inventory Feed and a Google Local Products Feed OR if you need a managed service to create, implement, and look after your local product feeds.<\/p>","protected":false},"excerpt":{"rendered":"<p>Se stai riscontrando difficolt\u00e0 nel convertire le ricerche online dei tuoi clienti negli acquisti in negozio, scopri come configurare correttamente un Feed di Prodotti Locale. Seguendo questi passaggi, sarai in grado di iniziare a pubblicizzare i prodotti del tuo negozio locale online in pochissimo tempo. In questo articolo scoprirai: L\u2019esperienza con gliaAnnunci di inventario locale [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,81,79],"tags":[],"class_list":["post-9300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide","category-marketing","category-product-feed"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guida Pratica: Come creare un Feed di Inventario Locale<\/title>\n<meta name=\"description\" content=\"Scopri come configurare un Feed di Prodotti Locale per convertire le ricerche online dei tuoi clienti in acquisti nel tuo negozio. 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