{"id":2463,"date":"2025-07-16T16:26:15","date_gmt":"2025-07-16T14:26:15","guid":{"rendered":"https:\/\/highstreet.io\/?p=2463"},"modified":"2025-09-10T15:37:51","modified_gmt":"2025-09-10T13:37:51","slug":"how-to-set-up-instagram-shopping-and-start-selling","status":"publish","type":"post","link":"https:\/\/highstreet.io\/en\/i-migliori-consigli-per-aggiungere-prodotti-nello-shop-di-instagram\/","title":{"rendered":"How to Set Up Instagram Shop and Start Selling"},"content":{"rendered":"<p>Instagram has evolved from a platform for sharing photos to a powerful driver of eCommerce growth. With over 2 billion active users, it allows brands to showcase collections and sell products directly within the app.<\/p>\n<p>This guide explains how to set up an Instagram Shop, add products, get approved, and optimize your store to maximize sales.<\/p>\n<h2><b>What Is an Instagram Shop?<\/b><\/h2>\n<p>Instagram Shop provides a seamless shopping experience for both brands and customers.Instead of leaving Instagram to complete a purchase on your website, shoppers can browse products, add them to cart, and checkout directly in the app. Posts feature a shopping bag icon, and customers can explore related products from your brand without leaving their feed.<\/p>\n<p>With an Instagram Shop, you can:<\/p>\n<ul>\n<li>Meet customers where they already spend time<\/li>\n<li>Showcase products through posts, Stories, and Reels<\/li>\n<li>Drive revenue directly within Instagram<\/li>\n<\/ul>\n<p>Users can explore collections, view product details, and purchase directly through Instagram Checkout. This feature simplifies the shopping experience and encourages visitors to also explore your website or physical store<\/p>\n<h2><b>Instagram Shop vs Instagram Marketplace<\/b><\/h2>\n<p>When selling on Instagram, it\u2019s important to distinguish between these two options:<\/p>\n<ul>\n<li class=\"translation-block\">Instagram Shop \u2013 For approved brands that want to turn their Instagram account into a direct sales channel.<\/li>\n<li><b>Instagram Marketplace (Creator Marketplace) \u2013 Designed for influencers who collaborate with brands to create sponsored content and participate in marketing campaigns.<\/b>: \u00e8 pi\u00f9 orientato al mobile e all\u2019acquisto diretto dall\u2019app.<\/li>\n<\/ul>\n<p>Thanks to native integration, products uploaded to Facebook Shop can be synchronized with Instagram Shop and promoted in posts and Stories, simplifying catalog management.<\/p>\n<h2><b>Step-by-Step: How to Set Up Instagram Shop<\/b><\/h2>\n<p>With 70% of users using Instagram to discover new products, it\u2019s essential to set up your shop correctly. Here are the 5 key steps:<\/p>\n<h3><b>Step 1: Verify Your Business Eligibility<\/b><\/h3>\n<ul>\n<li>Confirm Instagram Shop availability in your country<\/li>\n<li>Switch to a Business or Creator account<\/li>\n<li>Link your Instagram profile to your Facebook Shop for catalog access<\/li>\n<\/ul>\n<h3><b>Step 2: Add Products to Instagram<\/b><\/h3>\n<p>Two ways:<\/p>\n<ul>\n<li><b>Use Meta\u2019s Commerce Manager or connect your product catalog through a product feed, API, or direct integration<\/b><\/li>\n<li><b>Highstreet.io can manage:<\/b> Product feed setup.\n\n\nReal-time inventory updates.\n\n\nMulti-platform integrations (Shopify, Magento, Salesforce, Prestashop)<\/li>\n<\/ul>\n<h3><b>Step 3: Get Approved<\/b><\/h3>\n<ul>\n<li>Go to Settings \u2192 Sign up for Instagram Shopping \u2192 Submit<\/li>\n<li>Instagram reviews your shop for compliance and accuracy<\/li>\n<li>Approval typically takes a few business days<\/li>\n<\/ul>\n<h3><b>Step 4: Enable Shopping Features<\/b><\/h3>\n<ul>\n<li>Go to Settings \u2192 Business \u2192 Shopping<\/li>\n<li>Select the approved product catalog<\/li>\n<\/ul>\n<h3><b>Step 5: Publish Your First Shoppable Post<\/b><\/h3>\n<ul>\n<li>Upload a photo, tag up to five products, and publish<\/li>\n<li>For Instagram Stories, tag one product per story using the Product sticker<\/li>\n<\/ul>\n<h2><b>Optimizing Your Instagram Shop for Sales<\/b><\/h2>\n<ul>\n<li class=\"translation-block\">Craft a clear, welcoming bio with website links<\/li>\n<li>Use relevant hashtags to improve discoverability<\/li>\n<li>Include detailed product descriptions and tags<\/li>\n<li>Engage through comments, direct messages, and Instagram Live<\/li>\n<\/ul>\n<p>Setting up an Instagram Shop is the first step toward leveraging one of the most effective social commerce channels. With proper feed management, real-time updates, and optimized product data, you can reach new customers and drive consistent revenue.<\/p>\n<p><a href=\"https:\/\/highstreet.io\/en\/request-a-demo\/\"><span style=\"text-decoration: underline;\">Schedule a free consultation with Highstreet.io to learn how we can help create optimized Instagram product feeds that improve ad performance and scale your online sales<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Instagram has evolved from a platform for sharing photos to a powerful driver of eCommerce growth. With over 2 billion active users, it allows brands to showcase collections and sell products directly within the app.<\/p>\n<p>This guide explains how to set up an Instagram Shop, add products, get approved, and optimize your store to maximize sales.<\/p>","protected":false},"author":1,"featured_media":6511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,82],"tags":[],"class_list":["post-2463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide","category-marketplaces-social-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Come configurare Instagram Shop e iniziare a vendere<\/title>\n<meta name=\"description\" content=\"Scopri come configurare Instagram Shop, aggiungere prodotti, 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