{"id":5703,"date":"2025-08-06T20:53:13","date_gmt":"2025-08-06T18:53:13","guid":{"rendered":"https:\/\/highstreet.io\/?post_type=glossario&#038;p=5703"},"modified":"2025-08-07T09:20:04","modified_gmt":"2025-08-07T07:20:04","slug":"cpm-cost-per-mille","status":"publish","type":"glossario","link":"https:\/\/highstreet.io\/en\/approfondimenti\/glossario\/cpm-cost-per-mille\/","title":{"rendered":"CPM (Cost per Mille)"},"content":{"rendered":"<h2><strong>In detail<\/strong><\/h2>\n<p>CPM is especially useful when the goal is to increase brand visibility. Highstreet.io helps lower CPM and improve ad performance by optimizing product feeds\u2014ensuring that your ads are higher quality, more relevant, and reach a broader audience.<\/p>\n<h2><strong>Use cases<\/strong><\/h2>\n<ul>\n<li>Increasing ad impressions on Google and Facebook using the CPM model.<\/li>\n<li>Optimizing CPM for brand awareness campaigns.<\/li>\n<\/ul>\n<h2><strong>Benefits<\/strong><\/h2>\n<ul>\n<li>Increases visibility at a lower cost.<\/li>\n<li>Optimizes CPM to reduce acquisition expenses.<\/li>\n<li>Improves campaign effectiveness with optimized product data.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>CPM is an advertising payment model based on the number of impressions. You pay a fixed amount for every one thousand views of your ad, regardless of how many clicks it receives.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categoria-glossario":[33],"class_list":["post-5703","glossario","type-glossario","status-publish","hentry","categoria-glossario-c"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CPM (Cost per Mille): Ottimizza la Visibilit\u00e0 del tuo Brand<\/title>\n<meta name=\"description\" content=\"Scopri cos&#039;\u00e8 il CPM (Cost per Mille) e come Highstreet.io ottimizza le tue campagne pubblicitarie migliorando la visibilit\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highstreet.io\/en\/resources\/glossary\/cpm-cost-per-mille\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPM (Cost per Mille)\" \/>\n<meta property=\"og:description\" content=\"Scopri cos&#039;\u00e8 il CPM (Cost per Mille) e come Highstreet.io ottimizza le tue campagne pubblicitarie migliorando la visibilit\u00e0.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highstreet.io\/en\/resources\/glossary\/cpm-cost-per-mille\/\" \/>\n<meta property=\"og:site_name\" content=\"Highstreet.io\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T07:20:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highstreet.io\/wp-content\/uploads\/2025\/09\/Desktop-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highstreet.io\/approfondimenti\/glossario\/cpm-cost-per-mille\/\",\"url\":\"https:\/\/highstreet.io\/approfondimenti\/glossario\/cpm-cost-per-mille\/\",\"name\":\"CPM (Cost per Mille): Ottimizza la Visibilit\u00e0 del tuo Brand\",\"isPartOf\":{\"@id\":\"https:\/\/highstreet.io\/#website\"},\"datePublished\":\"2025-08-06T18:53:13+00:00\",\"dateModified\":\"2025-08-07T07:20:04+00:00\",\"description\":\"Scopri cos'\u00e8 il CPM (Cost per Mille) e come Highstreet.io ottimizza le tue campagne pubblicitarie migliorando la visibilit\u00e0.\",\"breadcrumb\":{\"@id\":\"https:\/\/highstreet.io\/approfondimenti\/glossario\/cpm-cost-per-mille\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/highstreet.io\/approfondimenti\/glossario\/cpm-cost-per-mille\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/highstreet.io\/approfondimenti\/glossario\/cpm-cost-per-mille\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/highstreet.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CPM (Cost per Mille)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/highstreet.io\/#website\",\"url\":\"https:\/\/highstreet.io\/\",\"name\":\"Highstreet.io\",\"description\":\"Feed your Sales\",\"publisher\":{\"@id\":\"https:\/\/highstreet.io\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/highstreet.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/highstreet.io\/#organization\",\"name\":\"Highstreet.io\",\"url\":\"https:\/\/highstreet.io\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highstreet.io\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/highstreet.io\/wp-content\/uploads\/2025\/06\/logo-highstreet.svg\",\"contentUrl\":\"https:\/\/highstreet.io\/wp-content\/uploads\/2025\/06\/logo-highstreet.svg\",\"width\":1070,\"height\":224,\"caption\":\"Highstreet.io\"},\"image\":{\"@id\":\"https:\/\/highstreet.io\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"CPM (Cost per Mille): Ottimizza yor advertising strategy with Highstreet.io","description":"Learn what CPM (cost per mille) is and how Highstreet.io helps you improve campaign performance by optimizing product feeds for maximum visibility and value.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/highstreet.io\/en\/resources\/glossary\/cpm-cost-per-mille\/","og_locale":"en_US","og_type":"article","og_title":"CPM (Cost per Mille)","og_description":"Scopri cos'\u00e8 il CPM (Cost per Mille) e come Highstreet.io ottimizza le tue campagne pubblicitarie migliorando la visibilit\u00e0.","og_url":"https:\/\/highstreet.io\/en\/resources\/glossary\/cpm-cost-per-mille\/","og_site_name":"Highstreet.io","article_modified_time":"2025-08-07T07:20:04+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/highstreet.io\/wp-content\/uploads\/2025\/09\/Desktop-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/highstreet.io\/approfondimenti\/glossario\/cpm-cost-per-mille\/","url":"https:\/\/highstreet.io\/approfondimenti\/glossario\/cpm-cost-per-mille\/","name":"CPM (Cost per Mille): Ottimizza yor advertising strategy with Highstreet.io","isPartOf":{"@id":"https:\/\/highstreet.io\/#website"},"datePublished":"2025-08-06T18:53:13+00:00","dateModified":"2025-08-07T07:20:04+00:00","description":"Learn what CPM (cost per mille) is and how Highstreet.io helps you improve campaign performance by optimizing product feeds for maximum visibility and value.","breadcrumb":{"@id":"https:\/\/highstreet.io\/approfondimenti\/glossario\/cpm-cost-per-mille\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/highstreet.io\/approfondimenti\/glossario\/cpm-cost-per-mille\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/highstreet.io\/approfondimenti\/glossario\/cpm-cost-per-mille\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/highstreet.io\/"},{"@type":"ListItem","position":2,"name":"CPM (Cost per Mille)"}]},{"@type":"WebSite","@id":"https:\/\/highstreet.io\/#website","url":"https:\/\/highstreet.io\/","name":"Highstreet.io","description":"Feed Your Sales","publisher":{"@id":"https:\/\/highstreet.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/highstreet.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/highstreet.io\/#organization","name":"Highstreet.io","url":"https:\/\/highstreet.io\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/highstreet.io\/#\/schema\/logo\/image\/","url":"https:\/\/highstreet.io\/wp-content\/uploads\/2025\/06\/logo-highstreet.svg","contentUrl":"https:\/\/highstreet.io\/wp-content\/uploads\/2025\/06\/logo-highstreet.svg","width":1070,"height":224,"caption":"Highstreet.io"},"image":{"@id":"https:\/\/highstreet.io\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/highstreet.io\/en\/wp-json\/wp\/v2\/glossario\/5703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/highstreet.io\/en\/wp-json\/wp\/v2\/glossario"}],"about":[{"href":"https:\/\/highstreet.io\/en\/wp-json\/wp\/v2\/types\/glossario"}],"author":[{"embeddable":true,"href":"https:\/\/highstreet.io\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/highstreet.io\/en\/wp-json\/wp\/v2\/glossario\/5703\/revisions"}],"predecessor-version":[{"id":5704,"href":"https:\/\/highstreet.io\/en\/wp-json\/wp\/v2\/glossario\/5703\/revisions\/5704"}],"wp:attachment":[{"href":"https:\/\/highstreet.io\/en\/wp-json\/wp\/v2\/media?parent=5703"}],"wp:term":[{"taxonomy":"categoria-glossario","embeddable":true,"href":"https:\/\/highstreet.io\/en\/wp-json\/wp\/v2\/categoria-glossario?post=5703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}