{"id":5692,"date":"2025-08-06T20:09:15","date_gmt":"2025-08-06T18:09:15","guid":{"rendered":"https:\/\/highstreet.io\/?post_type=glossario&#038;p=5692"},"modified":"2025-08-07T18:19:06","modified_gmt":"2025-08-07T16:19:06","slug":"rlsa-remarketing-lists-for-search-ads","status":"publish","type":"glossario","link":"https:\/\/highstreet.io\/en\/approfondimenti\/glossario\/rlsa-remarketing-lists-for-search-ads\/","title":{"rendered":"RLSA (Remarketing Lists for Search Ads)"},"content":{"rendered":"<h2><strong>In detail<\/strong><\/h2>\n<p>RLSA is a powerful tool for boosting the performance of your campaigns on Google Ads. Highstreet.io supports RLSA strategies by optimizing product feeds, helping ensure that your ads appear to users who have already interacted with your products\u2014improving relevance and conversion potential.<\/p>\n<h2><strong>Use cases<\/strong><\/h2>\n<ul>\n<li>Optimizing product feeds for remarketing on Google.<\/li>\n<li>Customizing bids for users who previously viewed your products.<\/li>\n<\/ul>\n<h2><strong>Benefits<\/strong><\/h2>\n<ul>\n<li>Increases conversions through targeted remarketing.<\/li>\n<li>Improves visibility among users already interested in your products.<\/li>\n<li>Optimizes ad campaigns through advanced feed management.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>RLSA is a remarketing technique that allows you to target users who have already visited your website and taken action. With RLSA, you can improve your Google search campaigns by adjusting bids for users who have shown prior interest.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categoria-glossario":[48],"class_list":["post-5692","glossario","type-glossario","status-publish","hentry","categoria-glossario-r"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>RLSA (Remarketing Lists for Search Ads): Ottimizza le Tue Campagne di Remarketing<\/title>\n<meta name=\"description\" content=\"Scopri come il RLSA pu\u00f2 ottimizzare le tue campagne pubblicitarie e come Highstreet.io migliora il remarketing sui Product Feeds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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