{"id":5647,"date":"2025-08-06T18:06:51","date_gmt":"2025-08-06T16:06:51","guid":{"rendered":"https:\/\/highstreet.io\/?post_type=glossario&#038;p=5647"},"modified":"2025-08-07T09:21:53","modified_gmt":"2025-08-07T07:21:53","slug":"comparison-shopping-service-css","status":"publish","type":"glossario","link":"https:\/\/highstreet.io\/en\/approfondimenti\/glossario\/comparison-shopping-service-css\/","title":{"rendered":"Comparison Shopping Service (CSS)"},"content":{"rendered":"<h2><strong>In detail<\/strong><\/h2>\n<p>Comparison shopping services give businesses a unique opportunity to display their products in a competitive context. Highstreet.io automatically optimizes your product feed to ensure your listings are correctly displayed on CSS platforms, helping your online store gain more visibility and stay competitive.<\/p>\n<h2><strong>Use cases<\/strong><\/h2>\n<ul>\n<li>Comparing prices through Google\u2019s comparison shopping service.<\/li>\n<li>Gaining visibility on shopping comparison platforms with a regularly updated feed.<\/li>\n<\/ul>\n<h2><strong>Benefits<\/strong><\/h2>\n<ul>\n<li>Increases visibility by enabling product price comparisons.<\/li>\n<li>Improves competitiveness across major shopping channels.<\/li>\n<li>Centralizes feed management for automated synchronization.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>A comparison shopping service (CSS) allows users to compare product prices across various shopping platforms. It is used by Google to display search results that help consumers evaluate products based on price, availability, and relevance.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categoria-glossario":[33],"class_list":["post-5647","glossario","type-glossario","status-publish","hentry","categoria-glossario-c"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comparison Shopping Service (CSS): definizione e guida<\/title>\n<meta name=\"description\" content=\"Scopri cos&#039;\u00e8 un Comparison Shopping Service (CSS) e come confronta i prezzi dei prodotti su diverse piattaforme, migliorando la competitivit\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highstreet.io\/en\/resources\/glossary\/comparison-shopping-service-css\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comparison Shopping Service (CSS)\" \/>\n<meta property=\"og:description\" content=\"Scopri cos&#039;\u00e8 un Comparison Shopping Service (CSS) e come confronta i prezzi dei prodotti su diverse piattaforme, migliorando la competitivit\u00e0.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highstreet.io\/en\/resources\/glossary\/comparison-shopping-service-css\/\" \/>\n<meta property=\"og:site_name\" content=\"Highstreet.io\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T07:21:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highstreet.io\/wp-content\/uploads\/2025\/09\/Desktop-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highstreet.io\/approfondimenti\/glossario\/comparison-shopping-service-css\/\",\"url\":\"https:\/\/highstreet.io\/approfondimenti\/glossario\/comparison-shopping-service-css\/\",\"name\":\"Comparison Shopping Service (CSS): definizione e guida\",\"isPartOf\":{\"@id\":\"https:\/\/highstreet.io\/#website\"},\"datePublished\":\"2025-08-06T16:06:51+00:00\",\"dateModified\":\"2025-08-07T07:21:53+00:00\",\"description\":\"Scopri cos'\u00e8 un Comparison Shopping Service (CSS) e come confronta i prezzi dei prodotti su diverse piattaforme, migliorando la competitivit\u00e0.\",\"breadcrumb\":{\"@id\":\"https:\/\/highstreet.io\/approfondimenti\/glossario\/comparison-shopping-service-css\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/highstreet.io\/approfondimenti\/glossario\/comparison-shopping-service-css\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/highstreet.io\/approfondimenti\/glossario\/comparison-shopping-service-css\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/highstreet.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comparison Shopping Service (CSS)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/highstreet.io\/#website\",\"url\":\"https:\/\/highstreet.io\/\",\"name\":\"Highstreet.io\",\"description\":\"Feed Your Sales\",\"publisher\":{\"@id\":\"https:\/\/highstreet.io\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/highstreet.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/highstreet.io\/#organization\",\"name\":\"Kipcast Srl\",\"alternateName\":\"Kipcast Srl\",\"url\":\"https:\/\/highstreet.io\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highstreet.io\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/highstreet.io\/wp-content\/uploads\/2025\/06\/logo-highstreet.svg\",\"contentUrl\":\"https:\/\/highstreet.io\/wp-content\/uploads\/2025\/06\/logo-highstreet.svg\",\"width\":1070,\"height\":224,\"caption\":\"Kipcast Srl\"},\"image\":{\"@id\":\"https:\/\/highstreet.io\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/highstreetio\/\"],\"description\":\"Highstreet.io, prodotto creato da Kipcast Srl, \u00e8 la piattaforma SaaS specializzata nella gestione e ottimizzazione dei feed di prodotto per marketplace e canali digitali. 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