{"id":5631,"date":"2025-08-06T17:27:06","date_gmt":"2025-08-06T15:27:06","guid":{"rendered":"https:\/\/highstreet.io\/?post_type=glossario&#038;p=5631"},"modified":"2025-08-06T17:27:06","modified_gmt":"2025-08-06T15:27:06","slug":"local-inventory-ads-lia","status":"publish","type":"glossario","link":"https:\/\/highstreet.io\/en\/approfondimenti\/glossario\/local-inventory-ads-lia\/","title":{"rendered":"Local Inventory Ads (LIA)"},"content":{"rendered":"<h2><strong>In detail<\/strong><\/h2>\n<p>Local Inventory Ads allow retailers to showcase products available at nearby physical locations directly through Google search and shopping ads. With Highstreet.io, product availability is synced in real time from your data feeds, ensuring that in-store inventory is always accurate and up to date across all channels.<\/p>\n<h2><strong>Use cases<\/strong><\/h2>\n<ul>\n<li>Promoting in-store products using Google Local Inventory Ads.<\/li>\n<li>Syncing real-time product availability across local sales channels.<\/li>\n<\/ul>\n<h2><strong>Benefits<\/strong><\/h2>\n<ul>\n<li>Increases visibility for products available in physical stores.<\/li>\n<li>Automates inventory synchronization between online and offline systems.<\/li>\n<li>Boosts in-store sales by promoting real-time availability to local customers.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>I Local Inventory Ads (LIA) sono annunci che mostrano ai clienti la disponibilit\u00e0 di prodotti nei negozi fisici, direttamente tramite Google. Questi annunci sono utilizzati per promuovere l&#8217;inventario locale, incentivando l\u2019acquisto immediato nei punti vendita fisici.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categoria-glossario":[42],"class_list":["post-5631","glossario","type-glossario","status-publish","hentry","categoria-glossario-l"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Local Inventory Ads (LIA): Promuovi l\u2019Inventario del Negozio Locale<\/title>\n<meta name=\"description\" content=\"I Local Inventory Ads (LIA) mostrano la disponibilit\u00e0 dei prodotti in negozio su Google, promuovendo l\u2019inventario locale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highstreet.io\/en\/resources\/glossary\/local-inventory-ads-lia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local Inventory Ads (LIA)\" \/>\n<meta property=\"og:description\" content=\"I Local Inventory Ads (LIA) mostrano la disponibilit\u00e0 dei prodotti in negozio su Google, promuovendo l\u2019inventario locale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/highstreet.io\/en\/resources\/glossary\/local-inventory-ads-lia\/\" \/>\n<meta property=\"og:site_name\" content=\"Highstreet.io\" \/>\n<meta property=\"og:image\" content=\"https:\/\/highstreet.io\/wp-content\/uploads\/2025\/09\/Desktop-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/highstreet.io\/approfondimenti\/glossario\/local-inventory-ads-lia\/\",\"url\":\"https:\/\/highstreet.io\/approfondimenti\/glossario\/local-inventory-ads-lia\/\",\"name\":\"Local Inventory Ads (LIA): Promuovi l\u2019Inventario del Negozio Locale\",\"isPartOf\":{\"@id\":\"https:\/\/highstreet.io\/#website\"},\"datePublished\":\"2025-08-06T15:27:06+00:00\",\"description\":\"I Local Inventory Ads (LIA) mostrano la disponibilit\u00e0 dei prodotti in negozio su Google, promuovendo l\u2019inventario locale.\",\"breadcrumb\":{\"@id\":\"https:\/\/highstreet.io\/approfondimenti\/glossario\/local-inventory-ads-lia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/highstreet.io\/approfondimenti\/glossario\/local-inventory-ads-lia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/highstreet.io\/approfondimenti\/glossario\/local-inventory-ads-lia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/highstreet.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Local Inventory Ads (LIA)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/highstreet.io\/#website\",\"url\":\"https:\/\/highstreet.io\/\",\"name\":\"Highstreet.io\",\"description\":\"Feed your Sales\",\"publisher\":{\"@id\":\"https:\/\/highstreet.io\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/highstreet.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/highstreet.io\/#organization\",\"name\":\"Highstreet.io\",\"url\":\"https:\/\/highstreet.io\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/highstreet.io\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/highstreet.io\/wp-content\/uploads\/2025\/06\/logo-highstreet.svg\",\"contentUrl\":\"https:\/\/highstreet.io\/wp-content\/uploads\/2025\/06\/logo-highstreet.svg\",\"width\":1070,\"height\":224,\"caption\":\"Highstreet.io\"},\"image\":{\"@id\":\"https:\/\/highstreet.io\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Local Inventory Ads (LIA): Drive In-Store Sales | Highstreet.io","description":"Learn how Local Inventory Ads (LIA) promote your in-store product availability through real-time inventory integration. 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