{"id":12127,"date":"2026-08-12T15:05:02","date_gmt":"2026-08-12T13:05:02","guid":{"rendered":"https:\/\/highstreet.io\/?post_type=glossario&#038;p=12127"},"modified":"2026-08-12T15:38:17","modified_gmt":"2026-08-12T13:38:17","slug":"universal-commerce-protocol","status":"publish","type":"glossario","link":"https:\/\/highstreet.io\/en\/approfondimenti\/glossario\/universal-commerce-protocol\/","title":{"rendered":"Universal Commerce Protocol (UCP)"},"content":{"rendered":"<p>The Universal Commerce Protocol (UCP) is Google's standard for making products discoverable and purchasable inside AI-powered experiences such as Google Search and the Gemini app.<\/p>\n<p>It lets merchants expose their catalog to Google's AI surfaces; PayPal announced support for UCP in early 2026, becoming a checkout option within Google's AI shopping.<\/p>\n<p class=\"translation-block\">UCP is distinct from Google's <a href=\"https:\/\/highstreet.io\/en\/resources\/glossary\/agent-payments-protocol\/\" target=\"_self\">Agent Payments Protocol (AP2)<\/a>, which governs how agents make payments on a user's behalf.<\/p>\n<h2>Discover more:<\/h2>\n<ul>\n<li><a href=\"https:\/\/highstreet.io\/en\/resources\/glossary\/agent-payments-protocol\/\">Agent Payments Protocol (AP2)<\/a><\/li>\n<li><a href=\"https:\/\/highstreet.io\/en\/paypal-agentic-commerce-explained\/\">PayPal Agentic Commerce explained<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>L\u2019Universal Commerce Protocol (UCP) \u00e8 lo standard di Google per rendere i prodotti scopribili e acquistabili dentro le esperienze basate su AI come Google Search e l\u2019app Gemini. Permette ai merchant di esporre il proprio catalogo alle superfici AI di Google; PayPal ha annunciato il supporto a UCP all\u2019inizio del 2026, diventando un\u2019opzione di checkout [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categoria-glossario":[51],"class_list":["post-12127","glossario","type-glossario","status-publish","hentry","categoria-glossario-u"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Universal Commerce Protocol (UCP): cos\u2019\u00e8 | Highstreet.io<\/title>\n<meta name=\"description\" content=\"L\u2019Universal Commerce Protocol (UCP) \u00e8 lo standard Google per rendere i prodotti scopribili e acquistabili in Search e Gemini. 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