{"id":12114,"date":"2026-08-12T14:43:17","date_gmt":"2026-08-12T12:43:17","guid":{"rendered":"https:\/\/highstreet.io\/?post_type=glossario&#038;p=12114"},"modified":"2026-08-12T15:23:41","modified_gmt":"2026-08-12T13:23:41","slug":"agentic-commerce","status":"publish","type":"glossario","link":"https:\/\/highstreet.io\/en\/approfondimenti\/glossario\/agentic-commerce\/","title":{"rendered":"Agentic commerce"},"content":{"rendered":"<p class=\"translation-block\"><a href=\"https:\/\/highstreet.io\/en\/solutions\/product-feed-marketing\/paypal-agentic-commerce\/\" target=\"_self\">Agentic commerce<\/a> is commerce in which an AI agent acts on behalf of a shopper \u2014 discovering, comparing and, when enabled, purchasing products through a conversation rather than a website.<\/p>\n<p>The shopper states an intent (for example, \"find running shoes under \u20ac100\"); the agent queries machine-readable product catalogs, ranks results by relevance to that intent, and can complete checkout and payment inside the AI interface.<\/p>\n<p>The merchant still fulfils the order and owns the customer relationship, but discovery and decision move into the assistant. Its prerequisite is a structured, up-to-date product feed the agent can read.<\/p>\n<h2>Discover more:<\/h2>\n<ul>\n<li><a href=\"https:\/\/highstreet.io\/en\/what-is-agentic-commerce\/\">What is agentic commerce?<\/a><\/li>\n<li><a href=\"https:\/\/highstreet.io\/en\/resources\/glossary\/store-sync\/\">Store Sync<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>L\u2019agentic commerce \u00e8 il commercio in cui un agente AI agisce per conto di un consumatore \u2014 scopre, confronta e, quando abilitato, acquista prodotti tramite una conversazione anzich\u00e9 un sito. Il consumatore esprime un\u2019intenzione (ad esempio \u201ctrovami scarpe da running sotto i 100\u20ac\u201d); l\u2019agente interroga cataloghi prodotto leggibili dalle macchine, ordina i risultati per rilevanza [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categoria-glossario":[31],"class_list":["post-12114","glossario","type-glossario","status-publish","hentry","categoria-glossario-a"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Agentic commerce: significato e definizione | Highstreet.io<\/title>\n<meta name=\"description\" content=\"Definizione di agentic commerce: il commercio in cui un agente AI scopre, confronta e acquista prodotti per conto del consumatore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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