Auditing & Monitoring
Continuous control and monitoring for consistently high-performing feeds
What Our Feed Audit Includes
Essential data check
We check titles, descriptions, GTIN, prices, stock, and images to meet the requirement of each platform l (Google Shopping, Amazon, Meta Ads).
Accurate category mapping
We align product categories with each channel’s taxonomy to improve targeting and relevance.
Duplicate or missing data detection
We identify and resolve missing attributes and duplicate content.
Image quality review
We ensure media assets meet ad and feed platform guidelines.
Advanced B2B audits
We review complex fields like SKUs, variants, bundles, and distributor-specific data.
Continuous Monitoring
In Highstreet.io, l’auditing & monitoring dei feed di prodotto è una fase strategica, non un optional. Grazie a un’analisi approfondita e a un monitoraggio proattivo, individuiamo errori, inefficienze e opportunità di ottimizzazione per aumentare visibilità e conversioni.
Once the initial audit is complete, we activate real-time monitoring with automated alerts for:
Feed errors or disapprovals in Google Merchant Center or Bing
Variations in price, availability, or images
Changes in platform requirements
The result: timely corrections and continuous performance
Proactive Optimization
We go beyond fixing errors we actively improve your feed performance by:
Suggesting SEO-friendly titles, persuasive descriptions, and enhanced images.
A/B tests for product titles and content, with performance monitoring.
Verification of marketplace regulations (e.g., mandatory attributes, tax overrides, product conditions).
Tools and Method
We use a combination of:
Feed audit tool (XML/CSV validator, data quality, duplicates, missing attributes).
Real-time monitoring dashboards for feed & channel performance.
Actionable weekly or monthly reports, with trends, alerts, and to-dos.
Who Benefits from Audit & Monitoring
Who is it for:
Retailers and brands managing dynamic pricing and inventory
B2B companies with complex product catalogs and high data requirements.
Agencies and eCommerce teams running multi-channel advertising and feeds
Results and Benefits
Reduce errors and disapprovals
Increase traffic and conversions
Reduce advertising costs thanks to optimized feeds
Improve platform compliance
Enable faster, data-driven decisions
What we do
| Phase | Main Activities |
| Initial Audit | Feed check, rapid diagnosis, and dedicated reports |
| Quick Corrections | Titles, attribution, images |
| Monitoring | Feed alerts, periodic reports |
| Optimization | A/B tests, feed enrichment, fine-tuning |