Product Feed

What Is a Product Feed?

A product feed is a structured data file that includes key details about each product—such as title, description, price, availability, and images. This file is used to send product information to eCommerce platforms, marketplaces, and advertising networks like Google Shopping or Amazon.

In detail

Product feeds are the backbone of any digital marketing strategy. Typically formatted in XML, CSV, or JSON, these files organize product data in a way that platforms can easily read and use to generate ads, power search results, and deliver better user experiences. Highstreet.io provides a powerful solution for managing and optimizing product feeds from one centralized platform—making it easy to upload, update, and sync your product data across multiple channels.

Use cases

  • Automatic synchronization of product feeds with Google Merchant Center to boost product visibility.
  • Distribution of product feeds across platforms such as Facebook Ads, Instagram Shopping, and Amazon.

Benefits

  • Optimized product data for increased visibility across various channels.
  • Real-time automation and synchronization of data.
  • Greater accuracy and visibility through centralized feed management.

Transform your product data into growth

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