CPA (Cost per Acquisition)

What is CPA (Cost per Acquisition)?

CPA refers to the cost incurred to acquire a new customer through an advertising campaign. Measured as the cost per conversion, CPA is a key metric for evaluating the efficiency of marketing efforts.

In detail

CPA plays a central role in optimizing ad budgets by helping reduce acquisition costs through better automation and targeting. Highstreet.io improves CPA by offering centralized, optimized management of product feeds—ensuring more relevant ads, better data quality, and higher-performing campaigns.

Use cases

  • Reducing CPA by optimizing product feeds for Google and Meta campaigns.
  • Increasing conversions while maintaining lower acquisition costs.

Benefits

  • Optimizes customer acquisition costs across platforms.
  • Increases conversions at a lower cost.
  • Enhances data accuracy through advanced feed management with Highstreet.io.

Transform your product data into growth

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