Beauty & Cosmetics
KIKO Milano saves costs and expands services through data enrichment
Replatforming support: PIM reconfiguration, eCommerce platform and new product feeds
Kiko Milano
A leading brand in the beauty industry, was founded with the mission of empowering everyone to express their personality through makeup. The brand is committed to sharing the Art of Italian Beauty with people worldwide by creating, designing, and innovating high-quality beauty products that help individuals express themselves.
With over 1,200 stores in 70 countries, a strong digital presence featuring 26 directly managed eCommerce sites, and multiple marketplaces worldwide, KIKO MILANO stands as a key player in the industry.
The Challenge
Over the past 15 months, KIKO MILANO has undergone a significant technological transformation with the implementation of a new unified commerce platform. The goal was to enhance data management across online and retail channels, enable multichannel logistics, and ensure the seamless continuity of digital campaigns during the transition to the new platform.
The key challenges included:
Omnichannel integration between the direct eCommerce platform and over 850 directly managed physical stores
Logistics optimization with a 360-degree view across all channels, enabling the introduction of new services such as Click & Collect and ship-from-store
Advanced product data management to ensure an optimized feed for each advertising platform
Seamless continuity of advertising campaigns across platforms such as Google Shopping, Facebook, TikTok, and Criteo
This transformation has enabled KIKO Milano to strengthen its position as market leader, offering a more integrated and personalised experience to its customers.
The Solution
In a highly challenging project environment involving multiple internal and external stakeholders, KIKO MILANO selected Highstreet.io as its technology partner to ensure the continuity of digital campaigns and the seamless flow of product information. The implemented solution enabled KIKO MILANO to:
This collaboration has enabled more agile and accurate information management, contributing to the success of digital campaigns and consistency of user experience across all channels.
The Results
The adoption of the new platform has delivered tangible results in terms of efficiency and performance:
Successfully switched from old to new websites while maintaining the continuity of digital campaigns
Optimized internal resources, reducing manual interventions in product feed management
10% adoption of Click & Collect within the first few months, despite no prior communication about the service
65% reduction in delivery times in the UK, thanks to the introduction of the Dark Store, which incurred no additional costs at the same volume levels (due to savings on courier costs)
“Highstreet.io played a key role in helping us take a big step forward digital transformation project, allowing us to adopt a new commerce system with confidence our product data would stay consistent and accurate. This partnership has shown the value of working with true experts in product feed optimization and has allowed us to focus on continuing to grow our business.”
DIEGO MORGANDI
eCommerce & Digital Senior Director, KIKO Milano
