A leading brand in the beauty industry, was founded with the mission of empowering everyone to express their personality through makeup. The brand is committed to sharing the Art of Italian Beauty with people worldwide by creating, designing, and innovating high-quality beauty products that help individuals express themselves.
With over 1,200 stores in 70 countries, a strong digital presence featuring 26 directly managed eCommerce sites, and multiple marketplaces worldwide, KIKO MILANO stands as a key player in the industry.
Over the past 15 months, KIKO Milano has undertaken a major technological transformation with the adoption of a new unified eCommerce platform. The primary goal was to optimize data management between online and retail channels, enable efficient multichannel logistics, and ensure continuity of digital campaigns during the transition to the new platform.
The key challenges included:
This transformation has enabled KIKO Milano to strengthen its position as market leader, offering a more integrated and personalised experience to its customers.
In a highly challenging project environment involving multiple internal and external stakeholders, KIKO MILANO selected Highstreet.io as its technology partner to ensure the continuity of digital campaigns and the seamless flow of product information. The implemented solution enabled KIKO MILANO to:
This collaboration has enabled more agile and accurate information management, contributing to the success of digital campaigns and consistency of user experience across all channels.
The adoption of the new platform has delivered tangible results in terms of efficiency and performance:
“Highstreet.io played a crucial role in our digital transformation journey, allowing us to take a significant step forward. Thanks to this collaboration, we successfully adopted a new eCommerce system, ensuring consistency and accuracy in our product data. This partnership highlighted the importance of working with experts in product feed management and optimization, enabling us to focus on growing our business.”
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