Even the most successful novelists and poets occasionally suffer from writer’s block, when they can’t find the right words. In eCommerce, however, missing the right inspiration—or not knowing how to write compelling copy—can directly impact sales.
Beyond images, product titles and descriptions are two of the most powerful drivers of online purchases. With the rise of generative artificial intelligence (AI), creating them has become faster and easier. To get the best results, you need to know which eCommerce AI prompts to use for product feed optimization.
Why AI is a Secret Weapon for Product Feed Optimization
Whether you have dozens or thousands of products in your catalog, AI can transform how you manage product feeds:
- It rapidly analyzes large datasets and produces relevant, tailored content.
- It understands natural language, recognizing that customers are more likely to search for “comfy blue sweater” than “azure knit top.”
- It extracts key details such as sizes, colors, and materials even from unstructured product information.
With the right AI prompts for eCommerce, you can automate product title and description optimization, saving time and improving CTRs in your digital marketing campaigns.
How to Write Effective Product Title Prompts
Generative AI tools don’t automatically know what makes a good product title. Your prompt must be specific and keyword-focused.
- Instead of asking: “Write a title for a red shirt,”
- Try: “Write a concise product title for a red cotton men’s t-shirt, sizes S-XL, using the keyword ‘men’s t-shirt.’”
- You can also request multiple options or refinements: “Rewrite this title [current title] to be more engaging and include [material] and [size].” “Generate 3 product title variations for [product name] including [benefit] and [keyword].”
AI Prompt Examples for Product Descriptions
- “Write a product description for [product] emphasizing [key feature] and the benefits for [target customer].”
- “Expand this description [current text] by adding details about [use case] and [warranty].”
- “Write a description for a waterproof backpack highlighting its durability and comfort.”
Optimizing for Different eCommerce Platforms
Every sales channel—from Google Shopping Ads to Amazon—has unique requirements for product data. Tailor your prompts accordingly:
- “Create a product title and description for Google Shopping using these keywords: [keywords].”
- “Write an Amazon product description emphasizing [unique selling point] and targeting [relevant search terms].”
How Highstreet.io Uses AI to Enhance Product Feeds
At Highstreet.io, we help leading luxury brands set up, configure, and optimize product feeds with AI-driven services that:
- Enhance product data with targeted keywords for SEO and ad performance
- Generate multiple content variations for better targeting and personalization
- Automate feed optimization for Google Shopping, Meta Ads, marketplaces, and more
The result? Higher visibility, better ad performance, and improved conversion rates across all digital channels.
Measure, Refine, and Improve Your AI Prompts
For many marketers, working with generative AI prompts is still new. Measure success by tracking:
- Click-through rates (CTR)
- Sales from optimized vs. non-optimized products
- Marketplace rankings and ad performance
Based on results, adjust your prompts to better serve underperforming products. Generative AI evolves rapidly. The key is to start now, using prompts to optimize product titles and descriptions.