Feed Normalization

What is Feed Normalization?

Feed normalization is the process of standardizing product data to ensure it meets the technical requirements of various platforms, including marketplaces, search engines, and advertising channels.

In detail

Feed normalization is critical for preventing compatibility issues between product feeds and external platforms. Highstreet.io provides advanced tools to normalize your data, making sure your feeds are clean, correctly formatted, and compatible with all major sales and marketing channels.

Use cases

  • Normalizing product feeds for distribution to Amazon and Google Shopping.
  • Creating standardized product feeds for social media platforms like Facebook and Instagram.

Benefits

  • Simplifies the management of product feeds across different platforms.
  • Reduces formatting-related errors.
  • Increases feed compatibility with a wide range of sales and marketing channels.

Transform your product data into growth

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