Product Listing Ads (PLA)

What Are Product Listing Ads (PLA)?

Product Listing Ads (PLA) are visual ads that appear on Google Shopping and display products based on specific keywords. These ads include images, titles, prices, and descriptions—offering a digital storefront for your products directly within search results.

In detail

PLAs are a powerful tool for increasing product visibility on Google’s network. Highstreet.io helps you automatically optimize and synchronize your product feeds, ensuring that all product details—such as pricing, availability, and images—are always accurate and ready for use in Google Ads campaigns.

Use cases

  • Promoting products through Google Shopping using PLA campaigns.
  • Continuously updating product data in PLAs to maintain accuracy in real time.

Benefits

  • Increases product visibility through Google’s shopping channels.
  • Automates product data optimization for better ad performance.
  • Drives more sales by placing products in front of purchase-ready users.

Transform your product data into growth

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