Feed Mapping

What is Feed Mapping?

Feed Mapping is the process of aligning the fields in a product feed with the specific data requirements of each sales or marketing channel—such as Google Merchant Center or online marketplaces. It’s a critical step to ensure product data is correctly interpreted and displayed across platforms.

In detail

Feed Mapping ensures that key product attributes, like title, description, price, and availability, are formatted to meet the standards of each channel. Highstreet.io provides advanced tools that simplify this process, allowing businesses to easily map product feed data for multiple platforms and minimize the risk of formatting or publishing errors.

Use cases

  • Automatically mapping data feeds for integration with eCommerce platforms and Google Shopping.
  • Customizing feed structure to match listing requirements on marketplaces like Amazon and eBay.

Benefits

  • Customizes data for each channel, improving product visibility.
  • Automates the mapping process, reducing manual errors.
  • Optimizes data distribution across all sales platforms.

Transform your product data into growth

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