Fashion
Boggi Milano on Farfetch thanks to Highstreet.io
Quick and efficient Marketplace Integrations for eCommerce expansion
Boggi Milano, one of the world's best-known names in men's clothing, has built its success on constant innovation, technology, sustainability and quality, keeping pace with the times, meeting and listening to the needs and new expectations of its customers, facing the challenges posed by innovation and sometimes anticipating them.
This is the context for one of the latest projects developed by Highstreet.io specifically for Boggi Milano: integration with the Farfetch technology platform to enable the brand to open up an important new sales channel on an international scale.
Boggi Milano
Boggi Milano is the preferred choice for discerning men seeking the perfect balance between elegance, classic style and quality materials. The company prides itself on its use of recycled materials and organic fibers and developing collections that will resonate with the most style-conscious contemporary man. With 190 stores in more than 38 countries, Boggi has also committed to taking an omni-channel approach to serving its audience by selling through digital channels.
The Challenge
Boggi already hosts a comprehensive digital catalog on its web site, where consumers can place orders and even request the assistance of a personal shopper. However, continued growth depends upon ensuring it can meet people wherever they choose to shop. For the most fashionable consumers, that includes browsing the options on Farfetch.
The Solution
Boggi decided to build upon its previous success in working with Highstreet.io on product feed management and accelerate its integration with Farfetch.
Highstreet.io had already ensured its platform was integrated with the latest Farfetch REST API, which allows partners to connect and create data flows that facilitate eCommerce operations.
The Results
Live integration in only two months
Despite the complexity of connecting product listing and inventory data to a property like the Farfetch marketplace, Highstreet.io hit the ground running not long after summer began. By September, Boggi was able to begin actively selling on Farfetch, meeting its target with confidence.
A single, automated feed to manage critical data flows
Thanks to Highstreet.io, Boggi can enjoy automatic uploads of its product listings and real-time synchronization with its available inventory. This means it will only be selling items on Farfetch that are in stock.
Full API support and management
The expertise of the Highstreet.io team allowed Boggi to hand over the considerable work that would otherwise be involved in working with the latest Farfetch API. This brings peace of mind as the brand concentrates its staff on executing its omnichannel sales and marketing strategy.
A foundation for future marketplace expansion
Brands like Boggi need to move with speed and agility as more online marketplaces emerge. The work Highstreet.io did to get the company live on Farfetch is part of a managed service offering that could also streamline integration with similar digital shopping destinations.
“Highstreet.io offered us the deep knowledge of online marketplace integration we needed to expand our eCommerce options to Farfetch quickly and efficiently. Their team are true collaborators who kept in close communication with us every step of the way. The success of this project will help Boggi to continue strengthening our ability to serve customers across all their preferred channels.”
BOGGI MILANO
