Omnibus Price Management
Manage eCommerce pricing in a compliant, automated and intelligent way
A practical Response to the Omnibus Directive
Since 2023, the Omnibus Directive requires all eCommerce businesses to display the lowest price offered in the previous 30 days when running a promotion. Highstreet.io takes the complexity out of compliance, turning a legal obligation into a competitive advantage. With Highstreet.io’s Omnibus Price Management, you gain full control over your eCommerce pricing. The system analyses, updates and distributes prices automatically, always in line with the Omnibus Directive.
Fewer risks, greater efficiency and, most importantly, increased customer trust.
Zero manual input, full compliance, and full transparency for your customers.
How the Price Optimization Service Works
Compliance doesn't have to mean extra work. With Highstreet.io, price management is automated and fully aligned with the Omnibus Directive.
Here's how it works:
1. We receive updated pricing data from your business systems.
2. We store and archive data to calculate the lowest price of the last 30 days
3. We automatically distribute complete pricing info (current price, discount, etc.) to your sales
The process is seamless, traceable, and fully integrated into your workflows.
A Simple Solution for Complex Regulations
The Omnibus Directive is manageable if you have the right tools.. With Highstreet.io, you handle pricing with confidence: no stress, no error. Automatic archiving, accurate calculation, real-time distribution, all built into one platform.
Transparent eCommerce Prices, Legally Sound
Today’s discount regulations demand transparency, data continuity, and cross-channel consistency. With Highstreet.io’s Omnibus Price Management:
You ensure compliance with the eCommerce regulation.
You avoid pricing errors or legal risks
You prove the legitimacy of promotions during audits or investigations.
Being compliant is no longer a burden, it’s a clear advantage.
Why Pricing Strategy is a Marketing Lever
Displaying authentic and traceable discounts is not just a requirement, it’s a trust builder. Customers reward transparency: knowing that the current offer is truly the lowest encourages purchases. Highstreet.io turns legal compliance into a sales accelerator, reducing cart abandonment and increasing conversion, all with zero manual effort.