eCommerce Marketing & Marketplace Blog
Find the latest information on shopping channel updates, marketplace integration tips, product feed info and Highstreet.io news. Our eCommerce marketing & marketplace blog is your go-to resource for expanding your product sales with a trusted feed management partner.
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All Blog Posts
How Emotional Advertising can deliver better Marketing Results
A good ad will provide useful information. A better ad might make you think. The best ads,...
SaaS Integration Platforms: A Primer For Growing Brands
When the most fashionable consumers go shopping, they’re not always looking at clothing and...
Why Local Inventory Ads are a Must-Do For Marketers in 2023
Setting the right marketing objectives is a critical part of positioning your company for success...
Trends & Insights
GTIN Code: Why eCommerce Merchants Should Care
If you’re an eCommerce merchant currently marketing products online, you’re well aware of dealing...
GDPR: Important Facts to Know
Has your office been buzzing with talk about the new General Data Protection Regulation (GDPR)and...
Online Marketplace Model: A new revenue for Digital Magazines
With print advertising revenues falling sharply and magazine and newspaper circulations declining,...
Marketing Channels
Affiliate Networks in Europe to Scale-Up Your Traffic and Sales
While the nature of affiliate marketing guarantees a return for the seller, that doesn’t mean that...
Google Shopping Image Requirements & Optimization Tips For Better Conversions
When it comes to advertising your products, following Google Shopping and Facebook’s image...
How to Create an eCommerce Linkshare Rakuten Product Feed To Increase Sales
How important is structured data when it comes to your Rakuten Linkshare product feed? As it turns...
Marketplaces
Top US Online Marketplaces to Expand Your eCommerce Sales
In the age of convenience, e-commerce marketplaces are continuing to grow as the preferred...
How Outsourcing Facebook Shop Order Management Can Accelerate Growth
A Facebook Shop represents an invaluable sales channel for your business. Maintaining one allows...
A Mirakl Marketplace Integration Guide For Growing Brands
When someone says they’ve experienced a miracle, it means they believe an unusual event was caused...
Data Feeds
How to Create a Google Local Inventory Feed
Having challenges converting your customer’s online searches to in-store purchases? Find out how...
How to Create an Instagram Product Feed
Instagram Shopping is changing the face of advertising. According to Instagram, 1 billion monthly...
How to Create a Snapchat Product Feed
When Snapchat introduced Shoppable Ads in the latter half of 2018, the “spidey senses” of brands...
Highstreet.io News
Triboo & Highstreet.io Partnership: a one-stop Solution to Expand Omnichannel Sales
Triboo is working with Highstreet.io, a product feed management platform, used by top global...
When Should You Use a Full-Service Product Data Management Platform
Advertising products online seem straightforward. Simple enough at first...until you want to...
4 Product Data Feed Solutions to Save Time & Money
With all the talk in eCommerce about structured data, why is it so frustrating to find product...
All Blogs
Top Tips for Mastering Product Feed Optimization
In today's world of eCommerce, marketers are expected to perform at superhuman speeds, much like...
Ecommerce Trends & Insights
Privacy By Design: The E-commerce Experience Customers Deserve
When consumers are shopping online for items like luxury clothing, shoes, and accessories, they...
Shopping Channels
Awin Affiliate Program: Why eCommerce Brands Should Join
Most of us watch a cool TikTok or an inspiring YouTube video and give it a “like” or subscribe to...
Online Marketplaces
Amazon Product Listings: All You Need to Know
As leisure travel skyrockets, consumers are increasing their spending on the world’s top eCommerce...
Product Data Feeds
How to Create a Multi-Country & Multi-Language Product Feed Strategy
With your eCommerce storefront up and running, and your product feeds optimized for different...
Highstreet.io News
Kipcast joins GN Techonomy to strengthen its offer
Enhanced cooperation to provide eCommerce & retail customers with increasingly innovative...