Boggi Milano, one of the world's best-known names in men's clothing, has built its success on constant innovation, technology, sustainability and quality, keeping pace with the times, meeting and listening to the needs and new expectations of its customers, facing the challenges posed by innovation and sometimes anticipating them.
This is the context for one of the latest projects developed by Highstreet.io specifically for Boggi Milano: integration with the Farfetch technology platform to enable the brand to open up an important new sales channel on an international scale.
Boggi Milano is the preferred choice for discerning men seeking the perfect balance between elegance, classic style and quality materials. The company prides itself on its use of recycled materials and organic fibers and developing collections that will resonate with the most style-conscious contemporary man. With 190 stores in more than 38 countries, Boggi has also committed to taking an omni-channel approach to serving its audience by selling through digital channels.
Boggi Milano already had a complete and constantly updated offering on its own website, but its ongoing drive for growth also depended on the ability to reach new customers in countries where Boggi Milano does not yet have physical stores—markets where a marketplace like Farfetch can work very well. However, integration with the marketplace platform appeared to be a fairly complex and lengthy process, both due to the specific requirements involved and because starting from scratch to integrate a new marketplace would have taken too long compared to the business needs.
Boggi Milano therefore decided to expand its collaboration with Highstreet.io, which already included product feed management, to accelerate integration with the Farfetch marketplace. Highstreet.io had already integrated its platform with the latest version of Farfetch’s REST APIs, enabling a smooth connection and the creation of data flows to facilitate the upload and update of information.
Despite the complexity of connecting the product catalog and inventory data to a channel like Farfetch, Highstreet.io worked diligently shortly after the start of summer. By September, Boggi Milano was able to begin actively selling on Farfetch, achieving its goal with agility and confidence.
Thanks to Highstreet.io, Boggi can enjoy automatic uploads of its product listings and real-time synchronization with its available inventory. This means it will only be selling items on Farfetch that are in stock.
The expertise of the Highstreet.io team allowed Boggi to hand over the considerable work that would otherwise be involved in working with the latest Farfetch API. This brings peace of mind as the brand concentrates its staff on executing its omnichannel sales and marketing strategy.
Brands like Boggi need to move quickly and with agility, especially with the rise of more and more marketplaces available online. The work carried out by Highstreet.io to make the company operational on Farfetch is part of a managed service that could also simplify integration with similar digital shopping channels.
"Highstreet.io provided us with the deep knowledge of online marketplace integration we needed, enabling us to expand our eCommerce options on Farfetch quickly and efficiently. Their team consists of true partners who stayed in close communication with us throughout every stage of the process. The success of this project will further strengthen Boggi’s ability to serve our customers across all the channels where they are."
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